Pinabulaanan ng Belo Medical Group ang balitang tinanggal na si Ruffa Gutierrez bilang endorser ng beauty clinic na pinamamahalaan ni Dra. Vicki Belo.
Sa isang e-mail na ipinadala sa PEP.ph (Philippine Entertainment Portal) kaninang umaga, September 9, nilinaw ng Belo Medical Group ang lumalabas na “suggested posts” sa Facebook, kung saan sinabi umano ni Ruffa na hindi Belo Slimming Program ang dahilan ng kanyang pagpayat kundi isang uri ng diet.
Sa sponsored post ng FitFirst Magazine sa Facebook, nakalagay sa headline nito: "Ruffa Gutierrez FIRED By Vicki Belo After She Revealed The Truth Behind Her WElGHTLOSS.”
Makikita rin sa larawan sina Ruffa at Dra. Belo.
Halos ganito rin ang nakalagay sa sponsored post ng Women’s Health-The Scoop sa Facebook.
Gamit ang headline na “Ruffa Gutierrez Reveals The Truth Behind How She Lost Weight, It Was NOT The Belo Treatment!”, may kalakip itong larawan ni Ruffa para sa Belo.
Nabanggit din dito ang diumano’y pagsunod ni Ruffa sa tinatawag na "Garcinia Cambogia Diet."
Paalala ng Belo Medical Group sa publiko tungkol rito: “[C]heck the accuracy and legitimacy of certain advertisements promoting beauty and slimming products that are claiming to be effective and used by both local and international celebrities.
“We have seen several ads in the past months where the images of the Belo endorsers, and even Dr. Belo, were used without permission and spreading false claims to attract the public to buy their products.
“A recent sponsored Facebook post of FitFirst Magazine showed that Ruffa Gutierrez was fired by Dr. Vicki Belo because she admitted that she lost weight due to the African Diet Pills.
“Belo Medical Group denounces such malicious news.”
Samantala, sa kanyang sariling website, sinabi rin ni Ruffa na fake ang naturang Facebook posts.
Sa post niya noong September 5, sinabi ng 40-year-old TV host-actress, “Do not believe fake, paid advertisements saying that I lost weight due to African diet pills. It's a LIE! I've had #LaserLipo on my arms by @victoria_belo , I eat healthy, I work out, and use non-invasive machines of @belobeauty & Sexy Solutions. That's why I lost weight. I'm proud to be a #BeloBaby & have a #BeloBody ️”
Ipinakita pa ni Ruffa ang “before and after” photos niya bilang endorser ng Belo Medical Group.
Sa kanilang statement, nilinaw ng Belo Medical Group na, “Ruffa is still our endorser and that she regularly visits our clinics for her beauty and slimming procedures.”