Earlier this month, netizens slammed a public service campaign about anti-teen pregnancy produced by the Department of Health (DOH).
The video features a cheerleading group performing to an upbeat music track, in which the lyrics aim to promote abstinence on Filipino teenagers and encourage them to finish their studies first.
Netizens also pointed out its similarities to the song "Rum Pum Pum Pum" by five-member South Korean girl group f(x) from their second studio album Pink Tape released in 2013.
Days after the controversy, South Korean record label and talent agency SM Entertainment has finally addressed the plagiarism issue against the Philippines’ DOH.
The Korean news agencies also reported that SM Entertainment has started taking actions after receiving confirmation from the original publisher of the song by f(x) that the music used in the public service campaign by the DOH is indeed plagiarized.
The infomercial was deemed "tactless" and "cringe-worthy" by the netizens for using derogatory remarks about the Filipino youth in its lyrics, including "gaga" and "bobo" which are colloquial terms for stupid or fool.
The video was already pulled out from the DOH’s Facebook account after gaining a lot of negative comments, but has been reposted by other netizens on different social media sites.
As of this writing, PEP.ph (Philippine Entertainment Portal) has tried to contact the Department of Health regarding the issue and has still yet to receive a statement.