Hundreds of fans of K-Pop and P-Pop came together to enjoy great music at IAM WORLDWIDE's HIS7ORY 7th ANNIVERSARY + Music Festival.
This special event, featuring performances by the "Nation's Girl Group" BINI along with K-Pop stars Rain and Hwasa, took place on October 20, 2024, at the SM Mall of Asia Arena in Pasay City.
BINI: CHAMPIONING P-POP
BINI, composed of Jhoanna, Aiah, Colet, Maloi, Gwen, Stacey, Mikha, and Sheena, made a grand entrance one by one to their hit song "Cherry on Top."
And proceeded to showcase Pinoy music proudly during the concert.
To amp up the energy in the arena, the popular girl group thrilled festival-goers with chart-topping hits like "Karera" and "Salamin, Salamin," performed with the backing of a full band.
BINI's electrifying performance of "Pantropiko" lasted over six minutes, during which BLOOMs (their fans) were on their feet, dancing along to the song's viral choreography.
A major highlight of their performance was the official announcement of BINI as the brand's ambassadors.
“We are now officially part of IAM Worldwide,” Colet announced excitedly, eliciting loud applause and cheers from fans.
She continued with a smile, “Yes, guys, talagang sobrang saya ng puso namin.”
Sheena, the group's main dancer, threw in, “Salamat sa Amazing Barley at Choco Barley, nabibigyan kami ng extra energy.
"Bukod sa masarap at refreshing, iwas sakit pa given our hectic schedules."
Referring to the product line the group is endorsing, Aiah added, "Pampalakas at pampaganda!”
Gwen jokingly chimed in, “Alam niyo ba yung pinaka-excited nung nalaman niya yung balita na yun? Yung mama ko!”
She explained, “Kasi ever since, gumagamit, umiinom talaga siya ng IAM Worldwide barley, as in ako pa bumili nun. Nag-research kasi talaga ako ng mga healthy na inumin.”
Mikha and Colet interjected simultaneously, “Ako rin,” sharing that their mothers also enjoy the brand’s products.
Allen Marvin Eder, the company's co-founder and president, revealed in a press release sent to PEP.ph (PEP.ph (Philippine Entertainment Portal), “Before we signed them, the girls and their parents informed us that they are avid users of Amazing Pure Organic Barley and Choco Barley.
“Immediate effects were felt on the improvement of their health. Taking barley daily gave them added energy and stamina to perform and be at their best.
"That’s why we are so happy to have the girls as part of the IAM Worldwide family."
BINI now joins the ranks of avid IAM Worldwide endorsers—Alden Richards, Marian Rivera, Heart Evangelista, Piolo Pascual, Small Laude, and more.
HWASA’S RETURN TO THE MANILA STAGE
HWASA kicked off the concert stage during the event.
This marked the K-Idol's second visit to the country this year, following her solo appearance at a music festival in April 2024, and after MAMAMOO's concert in February 2023.
The South Korean pop star did not disappoint, delivering infectious energy and electrifying renditions of “I Love My Body,” “NA,” “Twit,” “Don't,” and “Maria.”
Overwhelmed by the support from the audience, Hwasa was momentarily at a loss for words, offering a short yet warm greeting, “Hello, Manila, I’m Hwasa.”
She added, “Kumusta po?” then burst into giggles.
With the help of an interpreter, Hwasa continued, “You know, it’s been a while since I visited Manila. [Have] you, guys, [been] doing well?
“You know, last time I visited here in the Philippines for the MAMAMOO concert, I remember that I… cried for the opening.
“You know, in my memory… you, guys, are still lovable and gave us so many memories.
“So because of that memory, everytime I come to the Philippines, [I get really] excited.
“Did you guys miss me too? Me too!”
Wrapping up her set, the 29-year-old artist sizzled on stage with her smash hit “Chili,” and thrilled fans with a highly anticipated MAMAMOO medley, featuring “Decalcomanie,” “Egotistic,” “Starry Night,” “Dingga,” and “HIP.”
RAIN’S JAW-DROPPING SET
The headliner of the night, South Korean singer-songwriter and actor Rain, set the show on fire.
Renowned for his roles in Full House, My Lovely Girl, and Ghost Doctor, Rain made a dramatic entrance in a bandana, shades, side-slit sando, sleeveless denim jacket, and ripped jeans, perfectly suited to his gripping performance of “GANG.”
With enthusiasm, he greeted the crowd, exclaiming, “What’s up, Philippines?”
“I missed you, guys. I’m so happy to be here! It feels amazing to be back here with all of you,” Rain continued.
Showing off his inexhaustible dance skills and vocal prowess, the South Korean superstar performed “It’s Raining,” briefly lifting his sando to reveal his well-toned physique.
His next performance, “LA SONG,” not only delighted fans but also had everyone jumping freely, dancing like there is no tomorrow, and singing at the top of their lungs. The 42-year-old male soloist even stepped off the stage to interact with his fans.
The night wound down as Rain filled the arena with yearning, hitting impressive notes during “Love Song,” before making the audience go wild with his encore.
From a brief peek to fully taking off his top, Rain showcased his killer abs while performing his hit song “Rainism,” marking his final performance of the night.
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