Geneva Cruz is truly on a winning streak and could not be more grateful for all the wonderful things happening in her life.
The singer-actress has been enjoying a whirlwind of singing gigs, acting projects, and endorsement deals.
Her lovelife is blooming as well with national athlete and gold medalist Dean Roxas, and she's proud of her talented and beautiful children, Heaven Arespacochaga and London Cruz.
Read: Geneva Cruz reveals kids' reaction to her new boyfriend
Plus, she's marking a major milestone: her 35th anniversary in showbiz!
And Geneva is celebrating these achievements just in time for her 49th birthday.
A two-night concert series titled GEN EVOLUTION is lined up for April 4 and 5, 2025, right after her birthday on April 2.
In a statement sent to PEP.ph (Philippine Entertainment Portal), Geneva said that having this concert has been on her bucket list since last year.
And she's thankful that this passion project is finally coming to life.
"This has always been part of my bucket list even from last year,” said Geneva.
"I feel it’s high time to reacquaint the younger generation with my music and my brand of high-octane concert performance."
When asked about her concert, Geneva assured fans that it will be more than just a 'Best Of' album. Her performances are designed to capture the era when "radio is king" and to showcase the golden age of OPM.
Geneva explained: "It’s a good story to share. By sharing my music, and the music from my time, I want my younger audience, the millennials, to appreciate the music from a creative level—the songwriting, the prose, which unfortunately we don’t see or hear much of these days.
"And since this happens shortly after my birthday, I want it to be a big party where I can celebrate with friends and fans alike."

GENEVA CRUZ: REKINDLED LOVE FOR SONGWRITING
Aside from her return to the concert stage, Geneva also rediscovered her love for songwriting.
In November 2024, she launched her first Christmas song, "When Christmas Comes," a piece she composed herself.
Some fans might not expect this, as many are unaware that Geneva started composing music at the tender age of 15.
"I’ve composed some songs that have been part of my past albums, starting from my first solo album when I was 15.
"Some of the songs I did include 'Love Can Wait,' 'To Manila,' 'Love Is Here,' 'Set You Free,' and 'Peace.'
"Writing has always been an outlet of mine. I’ve written more and composed the melodies on my unused files," the singer-songwriter said.
With her recent career achievements, Geneva's long-time manager, Arnold Vegafria, expressed his admiration on how the singer-actress continuously reinvents herself and stays relevant in an industry where new stars appear quickly.
Vegafria said: "Even as a young girl, she was always fierce. She was a fighter. She knew what she wanted, and she would fight for something that she truly believed in.
"And it’s amazing how even up to now, such a mindset has led her to accomplishing so many things–not just in music, but in finding her true calling and being a light that shines bright for others."
GEN EVOLUTION is a production by ALV Events International and ALV Talent Circuit, featuring Nikko Rivera as the musical director.
For ticket inquiries, visit ALV Talent Circuit and Music Museum Group on Facebook, X, and Instagram for updates.
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