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Cignal rebrands; set on becoming a multimedia powerhouse

Have you seen its new logo?
by PEP team
Published Jul 29, 2025
old and new Cignal logos
Presenting the old (L) and new logos of Cignal.
PHOTO/S: Publicity Asia

PRESS RELEASE

Cignal marks its 16th anniversary by highlighting its evolution from a pay-TV provider into a multimedia powerhouse.

As part of this ongoing transformation, Cignal unveils a new logo—a bold symbol of its renewed commitment to bringing joy to Filipinos everywhere.

This visual refresh aligns with the company’s expansion into diverse platforms and content formats, reflecting its dedication to adapting to audience preferences and delivering experiences that truly resonate.

At the heart of it all is a singular vision: to forge deeper connections among Filipinos through the stories they love.

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CIGNAL'S MILESTONES

Remember how Cignal Play pioneered the delivery of linear TV directly to mobile devices, extending premium content beyond the traditional television screen?

Today, it offers subscribers live and on-demand access to a growing library of local and international content, including captivating vertical-form microdramas from Cignal Originals and its content partners.

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For sports enthusiasts, Pilipinas Live is Cignal's flagship sports streaming app, offering unmatched live and on-demand coverage of all top local and international sporting events.

It is the destination for Filipino sports fans, delivering high-quality broadcasts, game previews, highlights, and exclusive behind-the-scenes access to sports properties like the NBA, PBA, and UAAP.

Also featured on the app is Pilipinas Live Shorts, which gives fans an intimate glimpse into the lives of their favorite sports stars.

With advanced interactive features such as multi-channel viewing, in-game polls, and user-generated content, Pilipinas Live fosters a dynamic community while showcasing the best of Filipino sports for fans worldwide.

The recently launched Cignal Super further broadens content access as the Philippines' first streaming aggregator.

This innovative platform seamlessly delivers content from multiple leading streaming services—such as HBO MAX, Viu, Lionsgate Play, Hallmark+, Curiosity Stream, Fuse+, Cignal Play, and Pilipinas Live—under a single, streamlined subscription and login.

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NOOD KA MUNA!

Anchoring Cignal's widespread reach, payTV remains the foundational pillar of the content delivery in the Philippines, ensuring widespread access to quality programming throughout the country through direct-to-home (DTH) satellites.

Through its strategic partnership with PLDT, Cignal has taken content delivery a step further by delivering a vast selection of premium local and international content nationwide via IP/fiber.

"Our new logo conveys our continuing evolution,” said Jane Jimenez-Basas, President and CEO of Cignal TV Inc.

Jane Jimenez-Basas, President and CEO of Cignal TV Inc.
Jane Jimenez-Basas, president and CEO of Cignal TV Inc.
Photo/s: Publicity Asia
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"We will continue to innovate and deliver the best content for our beloved subscribers across all our platforms. These are exciting times for us at Cignal, and for the people we serve—especially in more years to come."

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Presenting the old (L) and new logos of Cignal.
PHOTO/S: Publicity Asia
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