To support the government's campaign against illegal drugs, ABS-CBN released an anti-drug advocacy ad featuring its young celebrities.
Teen stars such as Nash Aguas, Alexa Ilacad, Miles Ocampo, Jairus Aquino, Sharlene San Pedro, Bailey May, and Ylona Garcia give their opinion on the negative effects of illegal drugs.
In a short statement released by the Kapamilya Network on January 9, ABS-CBN management said, "Through these ads, we want to show how illegal drugs can destroy a person's life and bring harm to Filipino families."
"Hindi mo naman siya kailangan subukan para malaman kung masama ba siya talaga," Miles said in the video.
To discourage people from using illegal drugs, Nash said, "Kapag ginawa mo 'yon, hindi lang naman 'yong sarili mo ang sinasaktan mo, pati ang pamilya mo."
Towards the end of the one-minute ad, the young stars individually said "huwag" leading to the network''s main message: "Huwag nang simulan ang pagsisisihan."