In a very rare public appearance, former First Lady and Ex-Senator Loi Ejercito Estrada sat in the audience of the NÃO Do Brasil Philippines launch, held on March 25, at the activity center of the SM Mega Fashion Hall.
The wife of former Philippine President, former actor, and current Manila City Mayor Joseph Estrada went out of her way to support her grandchildren, who were part of the lineup of celebrities that walked the runway that afternoon.
Jolo Estrada
Her grandsons Julian Estrada and Jolo Estrada, sons of Senator Jinggoy Estrada, were among the models of the French shoe brand's freshest designs for summer.
Senator Loi was joined by other members of the Ejercito-Estrada clan, including her daughter-in-law Precy Ejercito and Jackie Ejercito-Lopez, one of the brand's Philippine franchise owners.
Bodie and Djanin Cruz
Mandaluyong City Mayor Ben Abalos was also in the audience.
Besides the Estradas, screen icon Tirso Cruz III and his wife Lyn Ynchausti were also in the audience cheering for their children Bodie and Djanin Cruz.
Bobby Andrews and Rafa Siguion-Reyna
Other celebrities who took the runway were '90s teen heartthrob turned MTRCB committee chairperson Bobby Andrews, rising theater star Rafa Siguion-Reyna (son of Carlitos Siguion-Reyna and Bibeth Orteza), Brapanese models Daniel Matsunaga and Hideo Muraoka, De La Salle University basketball player Axel Torres, and Zumba instructor Pepper Lozada.
From the fashion industry, model Bambi Camus walked with her daughter Ally, alongside photographer Pat Dy, and designer Frederick Peralta. Fashion bloggers Christine Dychiao, Camille Co, and David Guison also strutted with their hand-picked pairs.
The business sector was also represented by Reese Fernandez-Ruiz, head of the social enterprise Rags2Riches; Azumi president Chris Chilip; and Shanghai-based architect and 2011 Outstanding Overseas Filipino worker Marco Torres.
Hideo Muraoka and Daniel Matsunaga
Meanwhile, SM Incorporated’s Jocelyn Ann Lapid, Embassy of France Trade Advisor Pamela Salazar, and Embassy of Brazil First Secretary Luis Alexandre Iansen de Sant’ana all congratulated Iconic Lifestyle Marketing Inc. for opening the first NÃO Store in the country.
They were later presented by Iconic Lifestyle co-owners Mark Gruba, Inna Yenko and Jackie Ejercito-Lopez with NÃO shoes from the Caïpi line bearing their company and flag colors.
Iconic Lifestyle co-owners Trevor Chiang and Mark Gruba also joined in the fashion show directed by known fashion designer and choreographer Gerry Katigbak.
Radio and TV host Sam YG, of Boys Night Out fame, hosted the program.