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"Put viewers first then the ratings will follow"--TV5 CEO

TV5 launches news programs and begins second season for several shows.
by Jocelyn Dimaculangan
Published Nov 23, 2008
Aside from Gretchen Barretto's (upper left) game show, You & Me Against the World, other new shows on TV5 include I Am Ninoy, hosted by Bianca Gonzales (upper right), and Everybody Hapi starring Eugene Domingo and John Estrada (lower frame).


TV5 beefs up its programming with the launch of second season shows featuring innovative, relevant, and spirited content. As the TV station airs new shows and continues showing other programs, PEP (Philippine Entertainment Portal) asked TV5 CEO Christopher Sy for an exclusive interview regarding the status of the station.

During the second season launch-slash-Christmas part of TV in Makati City, Mr. Sy gladly told PEP that three months after being reintroduced to Filipino viewers, TV5 is "just getting started."


PEP: How important are TV ratings to you when it comes to business decisions?

Mr. Sy: "Of course, the ratings are very important but I think what we really have in mind, is to try to give viewers the most entertaining shows. When we focus, we really think what we think the viewers would want to watch and the ratings naman generally will follow. It's not naman puro ratings but siyempre it's about the viewers. If you place the viewers first, the ratings hopefully will follow naman."

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PEP: How do you choose which shows will continue and which shows get cancelled?

Mr. Sy: "We really wanna run by things season to be able to refresh everything. Certain things, certain shows were renewed right away for a second season because we wanted to show some continuity. And some, we put on hold muna for one season....they might come back again in the future. Siyempre, we wanted to introduce a lot of new things to keep the station looking fresh din."

PEP: One of the biggest shows on TV5 will be Gretchen's new game show...

Mr. Sy: Yeah, definitely. We're very excited that's going to be a real, a big program for us. Gretchen would be hosting our game show called You & Me Against the World. That's going to be a fabulous game show with a lot of fabulous prizes. Gretchen is giving P1 million away, guaranteed every week. So I think it's gonna be quite something to see."

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PEP: Why is the title like that?

Mr. Sy: You & Me Against the World, well, when you see the show, it's the object of the game. There's two contestants, that's the You and Me. And they're basically trying to guess what the World [composed of 48 people] will answer to the question. Huhulaan ng You and Me kung ano yung most popular."

The head of the rebranded TV station then expressed his optimism about the future growth of the company.

"In TV, it's always an investment that could not be recuperated just overnight. Pero I think we're definitely taken the first step towards achieving that. As you know, we've only been around for three months. It's too early pa pero very encouraging naman yung start namin dahil nga nag-improve naman talaga yung ratings. I think we're gaining some momentum in terms of getting our station out there. So, by far, marami pang kailangang gawin, malayo pa sa gusto naming mangyari. But you know, at the same time, we are grateful especially to the viewers and to all the supporters especially from the press as well that have supported us in our first couple of months in TV5."

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NOOD KA MUNA!

Here is the schedule of TV5 primetime shows for the second season:

Monday

8 p.m. Ha-Ha Hayop hosted by Eugene Domingo shows funny videos from the animal kingdom

8:30 p.m. OMG hosted by Iya Villania dares celebrities and socialites to take up challenges and experience "heightened reality TV" as they take on dirty jobs such as collecting garbage and cleaning pig pens
11:30 p.m. The Weakend News hosted by Ramon Bautista delivers current events with a flair for comedy

Tuesday

8 p.m. Kiddie Kwela hosted by Bayani Agbayani captures children's unguarded reactions on camera
8:30 p.m. Baikingu is a Japanese game show hosted by Brod Pete, Gabe Mercado, and Richard del Rosario. Contestants of all shapes and sizes will go through an outrageous obstacle course.
11:30 p.m. I Am Ninoy hosted by Bianca Gonzales encourages young people to follow the example of the martyred Ninoy Aquino. "We feature modern-day heroes—ordinary people who do good for others," explains Bianca.

Thursday

8 p.m. Rescue Mission hosted by TJ Trinidad shows disaster footage collected here and abroad.
8:30 p.m. Pulis, Pulis hosted by Martin Andanar is a reality police crime show.

Friday

8 p.m. Video Zonkers - Get a load of the craziest footage ever recorded at
8:30p.m. Lokomoko - Alex Gonzaga, Randolf Stalamakey, and Kim Gantioqui's show moves to an earlier slot
11:30 p.m. Flo is TV5's new teen magazine show

Saturday

6 p.m. Lipgloss continues to entertain viewers by chronicling the lives of Linden High teens

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7 p.m. Midnight DJ introduces a new character named Samboy (played by Oyo Sotto) in replacement of Paolo Contis
8 p.m. Talentadong Pinoy hosted by Ryan Agoncillo continues to showcase astounding performances from singers, dancers, actors, musicians and comedians as well as contortionists.

Sunday

6 p.m. Everybody Hapi is a sitcom starring John Estrada, Eugene Domingo, Alex Gonzaga, Matt Evans, and Roxanne Guinoo.

7 p.m. You & Me Against the World - See how the fabulous Gretchen Barretto will give away P1M plus other exciting and glamorous prizes every week.

8 p.m. Shall We Dance hosted by Lucy Torres-Gomez reinvents itself but keeps its effectiv roots. SWD spices up its ballroom moves with modern dances and performances.

TV5 is also be offering On-Air promos such as the Kalog Ka-Load wherein viewers can win more than P10,000 load daily and P5,000 cash. Online promos are also underway in the TV5 website, www.tv5.com.ph, where lucky site visitors get the chance to win event or program related prizes such as tickets to the upcoming Nickelodeon Kids' Choice Awards.

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Aside from Gretchen Barretto's (upper left) game show, You & Me Against the World, other new shows on TV5 include I Am Ninoy, hosted by Bianca Gonzales (upper right), and Everybody Hapi starring Eugene Domingo and John Estrada (lower frame).
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