The adventure returns and it's bigger the third time around, as Jollitown launches a brand new season! The multi-awarded hit TV show of leading fast food company Jollibee is back with even more magic and fun with the lovable gang of Jollibee, Hetty, Twirlie, Popo and Yum.
THE GANG IS BACK. The red carpet was rolled out for the Jollitown cast, as well as the media and their families. Guests were treated as VIPs as they were welcomed to a one-of-a-kind Kiddie Red Carpet Premiere last August 14.
Jollitown was brought to life as Teatrino, Greenhills was transformed into the magical world, decked with familiar fixtures like the City Hall and Dingdangdong.
Joining in on the fun were Jollitown's very own celebrities: Jollibee, along with pals Twirlie, Hetty, Popo and Yum who all appeared on the red carpet, gamely posing with their young fans for pictures.
In celebration of the Jollitown's third season, themed games playfully focused on the number 3 like "Three's A Crowd" and "Third Time's The Charm." The kids and kids-at-heart enjoyed the enchantment firsthand with whimsical elements like glow-in-the-dark bracelets and glitter tattoos given out to guests. Colorful cotton candy, lollipops, popcorn and juice drinks were also served.
A NEW VILLAIN. The highlight of the event was the exclusive screening of Jollitown Season 3's pilot episode. Entitled "Tunay na Yaman," the episode showed the Jollifriends as they took on another wonderful adventure and encountered a new villain, the wealthy businessman Mr. Q. Rakot.
Aside from the popular Jollifriends, also featured in Season 3 are dependable old pals such as the Wishing Well, Dingdangdong and the rest of the jolly townspeople. Kids also have something to look forward to as new friends like the Tooth Fairy and the Fun Quarters—the cool hangout place that comes to life—make appearances to help out and also have fun with the gang.
To close the event, the Jollifriends gave a highly-energized dance number, afterwhich the whole Jollitown cast took a bow onstage. Lucky attendees also got the chance to experience an adventure of their own when they won cool raffle prizes such as family packages in Enchanted Kingdom, Manila Ocean Park and the Science Discovery Center along with Jollibee gift certificates.
NEW LEARNINGS, NEW ADVENTURES. Jollitown Season 3 will continue to offer the fun and excitement that kids loved from the two previous seasons. Serving as an ally for parents to cultivate values, the show offers new learnings matched with exciting adventures, making the show truly a bigger and more spectacular experience than before.
"We all know how kids are attracted to watching television shows especially during weekends," said Albert Cuadrante, Jollibee Vice President for Marketing. "As young as they are, it's important that they get to see a show that's not only fun but is also filled with lessons and good values that they can pick up—something that's present in every episode of Jollitown."
Since it was launched in 2008, Jollitown has garnered high ratings and received a number of accolades including the Araw Values Awards and more recently, the 2010 Tambuli bronze awards as one of the Best Innovative and Integrated Media Campaigns.
"With the great response from kids based on ratings and the recognition from award-giving bodies that we received for the past two seasons, we know we have to make things better for Jollitown. We continuously want to provide quality programming that Filipino kids, as well as their families, would appreciate," added Cuadrante.
As Jollitown takes on new heights, it continues to be the place where the true happiness for children reigns, positive values flow and camaraderie is encouraged. Explore the bigger, grander and more magical Jollitown Season 3 with Jollibee and the gang. Catch this season's exciting episodes airing every Sunday morning from 8:30 am to 9:00 am on GMA.