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Brands cut ties with Brandon Espiritu over his "halfies" remark

Brandon Espiritu under fire: endorsements, followers hit after viral remark.
by Jojo Gabinete
Published 1 Hour ago
brandon espiritu halfies backlask
Brandon Espiritu is facing increasing backlash after his controversial “halfies” remark went viral, prompting several businesses to cut ties with him and drawing renewed scrutiny over his public conduct.
PHOTO/S: Brandon Espiritu Facebook

Sa isang iglap at sa loob lamang ng magdamag, naramdaman ni Mister Supranational Philippines 2024 Brandon Espiritu ang mga pagbabago sa kanyang buhay.

Walang ibang puwedeng sisihin si Brandon sa pangyayaring ito kundi ang kanyang sarili dahil sa hindi pinag-isipan at padalus-dalos na pahayag.

Kahapon, Hunyo 10, 2026, naging viral ang komento niya sa Instagram nang kuwestiyunin ng isang netizen ang hindi pagkanta sa Tagalog kahit na Pilipinas ang ni-represent nila ng kapwa niya Filipino-American na si Jether Palomo sa international male pageants.

Buwelta ni Brandon sa netizen: "tell that to all the front runners for the Philippines. This country wouldn’t have a chance on the national stage without us halfies.”

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BRANDON ESPIRITU'S ENDORSEMENTS AFFECTED BY HIS REMARKS

Umani ng 'sangkatutak na batikos ang may diskriminasyong pahayag na ito ni Brandon, hindi lamang mula sa netizens kundi maging sa pageant fashion industry.

Sa kabila ng paghingi ng paumanhin, naging puntirya siya ng cancel culture at panawagan ng netizens na i-boycott o huwag tangkilikin ang mga kompanya at produktong iniendorso niya at may koneksiyon sa kanya.

Nabawasan na rin ang bilang ng social media followers ni Brandon, na biglang nakilala dahil sa kanyang komentong inalmahan at kinondena ng maraming Pilipino.

Read: Brandon Espiritu, Jether Palomo face backlash over "halfies" remark

LONGEVITY LABS PH

Ngayong Huwebes ng umaga, Hunyo 11, 2026, naglabas ng statement ang health at wellness website na Longevity Labs PH tungkol sa kanilang desisyong tuldukan ang kaugnayan nila kay Brandon, na may "minority stake" sa kumpanya.

Nakasaad dito: “We have seen Brandon Espiritu’s public apology, and we acknowledge it. It takes courage to own a mistake publicly, and we respect that he did.

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“After careful consideration, we have made the decision to end our investor relationship with Brandon and are initiating the process to remove him from our cap table.

"Brandon held a minority stake in Longevity Labs. He had no management role, no operational involvement.

"Longevity Labs is a Filipino brand. We exist to serve the Filipino people and everyone who calls this place home.

"When the association between our name and those comments — however unintentional — causes our community pain, we have a responsibility to act.

“An apology, however sincere, does not undo that responsibility.

"We wish Brandon well. We hope his words today reflect genuine growth.

"But we also have to do what is right for the people who work for us and those who walk through our doors every day.

"To our community: thank you for holding us to a higher standard. We will always try to deserve it.”

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NOOD KA MUNA!
brandon espiritu longevity labs

Bago pa naglabas ng pahayag ang Longevity Labs PH, nauna nang naglabas ng pahayag noong Miyerkules ng gabi, Hunyo 10, ang ibang mga kompanya na konektado si Brandon.

TREEHOUSE.POBLACION

Saad nila: “We are taking the proper legal and corporate steps to formally disengage from Brandon Espiritu and end his association with Treehouse.

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"We understand that this process may take time but we are committed to handling it seriously, correctly and in accordance with our rights and obligations.”

Giit nila: “Treehouse does not condone discrimination, racism or any language that demeans any race, nationality, culture, community or industry.

"Threehouse is Filipino-owned, managed and operated. Born & Raised. It is built every day by a team whose work, service and care have shaped the space we share with our community.

“For Clarity, Brandon’s 'Ownership' in Treehouse is limited to that of a passive investor. He is not involved in the day-to-day operations, management, decision-making, staffing, customer experience, marketing or direction of the business.

"The statements made were entirely personal in nature and were not made on behalf of, in consultation with or with the endorsement of Treehouse.”

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ANAHAO SIARGAO RESORT

"We are deeply disappointed by comments recently made online by a minority investor of our business. These statements are his own and do not reflect the views, values or position of Anahao Siargao.

“Anahao Siargao is a proud Filipino business. Our roots, values and identity are deeply connected to the Philippines, its culture and its people.

“We do not condone attitudes that diminish or disrespect Filipino culture, heritage or identity. These views are not aligned with the values upon which Anahao was built.

“To everyone who has expressed concern, we hear you. Thank you for allowing us the opportunity to reaffirm what we stand for.”

brandon espiritu anahao siargao resort
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SHIRTLESS ON THE STREET

Ang kontrobersiyang kinasasangkutan ni Brandon sa kasalukuyan ang dahilan para punahin din ang madalas na pagtakbo niya nang hubad sa kalye ng Metro Manila.

brandon espiritu shirtless
Brandon Espiritu running shirtless on the streets of Metro Manila.
Photo/s: Instagram

Pagsuway ito sa paalaala ng Department of the Interior and Local Government (DILG), noong Abril 2026, na ipinagbabawal sa mga kalalakihan ang walang suot na pang-itaas sa mga pampublikong lugar, kahit mainit ang panahon.

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Read: DILG: Bawal sa kalye ang inuman at mga lalaking walang pang-itaas

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Brandon Espiritu is facing increasing backlash after his controversial “halfies” remark went viral, prompting several businesses to cut ties with him and drawing renewed scrutiny over his public conduct.
PHOTO/S: Brandon Espiritu Facebook
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