Mark your calendar: June 29, 2021!
Smart will release the exclusive behind-the-scenes video of the epic Passion + Purpose campaign headlined by the world’s leading pop icon BTS.
(L-R) RM, Jin, Suga, J-Hope, Jimin, V, Jungkook
At 5 p.m., you can win exclusive SMART + BTS merch, such as photo cards, and get a chance to take home a Samsung Galaxy S20 BTS Edition during the pre-show event live on Smart Official Facebook page.
At 6 p.m., log on to Smartbts.com.ph using your Smart data (whether Prepaid or Postpaid) to catch the exclusive behind-the-scenes video.
For as low as PHP99 valid for 7 days, you can subscribe to Smart’s Double Giga Video promo, which offers 2GB guaranteed every day for video apps + 2GB for all sites and apps. Don't forget to download the GigaLife app for more promos.
Directed by Goh Han Ki and produced in Seoul at the height of the global lockdown, the Live Your Passion with Purpose campaign featured the seven BTS members in different versions of The Penrose Stairs, a.k.a. "impossible staircase," which is symbolic of impossible situations they hurdle.
The band’s most recent hits—the inspirational "Life Goes On" followed by the record-breaking hit "Dynamite"—appropriately provided the score to a timely and encouraging message to ARMYs, the global term for BTS' fandom, during the Philippines’ most challenging times.
Jane J. Basas, the company's senior vice president and head of Consumer Wireless Business, said, “BTS won over the hearts of millions all over the world, not just with their talent, but also with their messages of hope and inspiration.
"On behalf of Smart, we are very honored to have this partnership with BTS that encourages the Filipino youth to keep their faith and continue pursuing their passion and purpose no matter the challenges the lie ahead."
THE PARTNERSHIP WITH BTS
Smart Communications is the first and only local company or brand to ever seal a direct partnership with BTS under HYBE, formerly Big Hit Entertainment.
The negotiations took more than seven months with Basas taking the lead for Smart and Joyce A. Ramirez of PublicityAsia dealing with BTS’ reps in the US and Korea.
The campaign was finally launched in April, and the never-seen-before B-roll film that will be released on June 29 comes a special feature allowing users to turn any mobile phone into a light stick, simply by subscribing to Smart or being an existing Smart subscriber.
The light stick developed by Smart will interact with the digital film while it plays.
This will provide an even more enjoyable and immersive viewing experience, as light stick, or "The Army Bomb" to the fans, is a cultural staple in any BTS concert or event.
For more information and instructions on how to access the Smart + BTS microsite, Visit Smartbts.com.ph or Smart’s official accounts on Facebook, Instagram, and Twitter.