Ministop in the Philippines to change its name to Uncle John’s

by Bernie V. Franco
Sep 22, 2022
ministop uncle johns fried chicken
After more than 20 years of operating in the Philippines, Ministop will soon be rebranded as Uncle John's, the branding used for its ready-to-eat chicken and kariman products.
PHOTO/S: ministop.com.ph / Facebook (Ayala Malls, Market Market)

Goodbye, Ministop. Hello, Uncle John’s.

Inanunsiyo ito ng pamunuhan ng Robinsons Convenience Stores, Inc. (RCSI) sa pamamagitan ng isang official statement na inilabas ngayong September 22, 2022.

Ang RCSI ang exclusive franchisee ng Ministop, at siyang nagdala ng brand sa Pilipinas noong 2000.

Ang Ministop—isang convenience store franchise chain—ay nagmula sa Japan.

Isa sa mga naging tanyag na product nito sa bansa ay ang Uncle John’s Fried Chicken and Kariman, na ni-launch noong 2006.

Hango ang pangalan sa mismong founder ng Robinsons, ang namayapang business tycoon na si John Gokongwei Jr.

uncle johns john gokongwei jr.

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Ayon sa statement, “The brand [Ministop] has been around over 20 years, headlined by our number one product, Uncle John’s Fried Chicken.

“More importantly, the Uncle John’s brand holds a special significance as it is a celebration of the legacy of our late founder, Mr. John Gokongwei, Jr.”

Bago matapos ang taon ay ipatutupad ang pagbabagong ito.

“The rebranding will commence fourth quarter of this year starting with the conversion of our store signages.

“All brand elements and collaterals including physical and digital marketing assets shall use the Uncle John’s brand name effective January 1, 2023.”

Dagdag pa sa statement, “Since this is a trade name only, all business transactions will continue under Robinsons Convenience Stores, Inc.”

Pirmado ang statement ni General Manager Suresh Ramalinggam ng Ministop Philippines.

ministop uncle johns

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MINISTOP IN THE PHILIPPINES

Noong February 2022, na-acquire ng Robinsons Supermarket Corporation ang 40 percent share ng Ministop Japan sa RCSI.

Dahil dito, fully owned na ng Robinsons ang Ministop sa Pilipinas.

Napaulat kasi noon na nag-exit ang Japanese firm na nagmamay-ari ng Ministop sa merkado ng Pilipinas at South Korea.

Noon pa mang January 2022, kasunod ng development na ito, sinabi nang nagpaplano ang Robinsons Retail Holdings Inc. na mag-rebrand.

Nabanggit na rin sa ulat na ang Uncle John’s ang napipisil na bagong brand name.

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After more than 20 years of operating in the Philippines, Ministop will soon be rebranded as Uncle John's, the branding used for its ready-to-eat chicken and kariman products.
PHOTO/S: ministop.com.ph / Facebook (Ayala Malls, Market Market)
  • This article was created by . Edits have been made by the PEP.ph editors.
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