NOEL FERRER
MMFF 2024 Extends Run Until January 14, 2025 Due to Insistent Public Demand.
Amid calls for an extension by numerous movie enthusiasts and the general public, the 50th Metro Manila Film Festival (MMFF) will extend the theatrical run of the official entries until January 14 in select cinemas only.
Read: Metro Manila Film Festival 2024: Entries, lead cast, synopses
Metropolitan Manila Development Authority (MMDA) Chairman and concurrent MMFF overall Chairman Atty. Don Artes expressed his deepest gratitude for the continued patronage of moviegoers to the MMFF.
The festival is supposed to end tomorrow, January 7, Tuesday, but has now been extended for a week.
“We, at the MMFF, are overwhelmed with the continued support of the public for the festival’s 50th edition.
“Due to public clamor, we have decided to extend the theatrical run of the MMFF movies to further showcase the locally produced films that are truly impressive and artistically excellent,” said Artes.
With the said extension, MMFF complimentary passes will also be honored until January 14.
Artes added that the MMDA is hopeful that the 2024 MMFF earnings will continue to increase.
Read: MMFF Chair Don Artes: "This is the best lineup so far ng MMFF."
MMFF CLARIFIES BOX-OFFICE REPORTS
Organized by the MMDA, the MMFF is aimed primarily at promoting and enhancing the preservation of Philippine cinema.
The Playdate committee said that the earlier PEP Troika report that the 50th MMFF has not reached PHP600M as of January 3, Friday, is false and untrue.
The Chairman will make official announcements in the days to come.
Similarly, the reports saying that there already was an announcement made about the Summer MMFF sponsored by the City Of Pasig are also false and untrue.
The MMFF Execom will deal with this issue as soon as we wrap up MMFF50.
Read: MMFF 2024, hindi pa umabot sa PHP600M ang total gross?
GORGY RULA
Yun ang hinihintay natin lahat: kung magkaroon ba ng extension.
Pero may mga magso-showing na ibang pelikula simula sa January 8.
Sana ma-assure na meron talagang sinehan ang lahat na sampung official entries, lalo na yung nasa bandang dulo kagaya ng Isang Himala at Hold Me Close.
Ang Hold Me Close nina Carlo Aquino at Julia Barretto ang huli naming napanood, at talagang sinadya pa namin ang Gateway sa Cubao, Quezon City. Sa dami ng mga sinehan nila, kumpleto pa roon ang sampung entries.
Abangan natin ang official announcement ng MMFF Executive Committee kung magkano talaga ang total gross ng buong filmfest.
Pero so far, ang nakuha lang namin na unofficial report na hindi pa raw umaabot ng PHP600M ang total gross, as of January 3, Friday.
Nang nag-check uli kami. Lumakas nga raw nung Sabado, January 4, pero medyo bumaba naman nung Linggo, January 5.
Kaya sana, malaki pa ang itataas ng kita sa mga susunod na araw kahit tapos na ang holidays at nagsimula nang pumasok ang mga tao sa trabaho at eskuwelahan.
Read: Fearless forecast: MMFF 2024 top 4 entries sa box office
MONITORING MMFF 2024 FROM START TO FINISH
Kami dito sa PEP Troika, lalo na ang PEP, ay hangad na mas malakas itong 50th edition. Sino ba ang ayaw?
Kaya sa simula pa lang ng announcement ng naturang filmfest, pati ang iba pang activities ay na-cover namin at patuloy na ibinabalita at pino-promote, dahil gusto nating lahat na maging mas successful ito kumpara sa mga nakaraang taon.
Dapat pataas nang pataas.
Masakit ding ibalita kung hindi maganda ang turnout sa takilya, pero ito ang mga nakalap nating impormasyon at ang nasasaksihan nating scenario sa mga naiikot nating sinehan.
Hindi talaga siya kasindami ng nakaraang taon na halos araw-araw ay may pila.
Kung ang pinu-project ay maka-PHP800M ang buong festival, okay na rin yun.
Pero marami talaga sa mga pelikula ang mahihirapang makabawi kung kita lang sa mga sinehan ang basehan.
Ilang taon nang nangyayari iyan na tatlo hanggang apat na entries lang ang nakakabawi ng mga ipinuhunan nila.
Pero patuloy pa rin sa paggawa ng pelikula ang ating film producers. Patuloy pa rin sila sa paglaban para hindi tuluyang mamatay ang ating movie industry.
Laban pa rin!
Read: MMFF 2024: 10 official entries open in cinemas today, December 25
JERRY OLEA
Noong nakaraang taon, nang mag-extend ang 49th MMFF hanggang Enero 14, 2024 ay may mga ibang pelikula nang ipinalabas.
Enero 8, 2024, nag-open sa local cinemas ang animated film ni Hayao Miyazaki na The Boy and The Heron. Bumalik sa mga sinehan iyong Aquaman and the Lost Kingdom.
Enero 10, 2024 naman ipinalabas sa mga sinehan iyong The Beekeeper, The Bricklayer, at My ZomBabe nina Empoy Marquez at Kim Molina.
Ayon sa Facebook page ng Cinema Exhibitors Association of the Philippines (CEAP), showing na sa local cinemas umpisa Miyerkules, Enero 8, 2025, ang sing-along version ng Wicked.
Ipalalabas na rin sa Wednesday ang horror movie na Dominion of Darkness, ang action-crime drama na Den of Thieves 2: Pantera, at ang exclusive sa SM cinemas na Attack on Titan: The Last Attack.
Read: MMFF Chair Don Artes: "This is the best lineup so far ng MMFF."
GREEN BONES BENEFITS FROM AWARDS AND WORD-OF-MOUTH
Good news para sa local movie industry na na-extend for one week ang golden edition ng MMFF.
Take note na iyong Green Bones nina Dennis Trillo at Ruru Madrid ay nag-open noong Christmas Day sa 43 sinehan lamang.
Humakot ito ng awards sa Gabi ng Parangal noong Disyembre 27, kabilang ang best picture, best actor, best supporting actor, best child performer, at best screenplay.
Bongga ang word-of-mouth sa Green Bones.
As of January 4, Saturday, ay mahigit 180 na ang mga sinehan nito.
Read: Dennis Trillo, Judy Ann Santos lead MMFF 2024 Gabi ng Parangal
Nananatiling topgrosser ang And The Breadwinner Is…
As of January 5, Sunday, ay 219 ang mga sinehan ng pelikula ni Vice Ganda — 67 sa Metro Manila, 87 sa Luzon, 34 sa Visayas, at 31 sa Mindanao.
Nag-showing na ito sa Singapore at Hong Kong.
As of today, January 6, Monday, showing ang 4th best picture na Isang Himala sa labintatlong sinehan — walo sa Metro Manila, isa sa Luzon, apat sa VisMin.
Ang Uninvited nina Vilma Santos, Aga Muhlach, at Nadine Lustre ay nag-international screenings na noong Enero 2 sa UAE, Qatar, at Bahrain.
Sa Enero 10 ay mapapanood ito sa U.S. at Canada, afterwards ay sa Malta, at Paris, France.
Ipapalabas din ito sa Thailand, Singapore, Hong Kong, at Italy.
As of January 4 ay 132 pa ang mga sinehan ng 2nd best picture na The Kingdom — 58 sa Metro Manila, at 74 sa mga probinsya.
Ikinakasa na ang internal screenings ng pelikula nina Vic Sotto at Piolo Pascual sa USA, Canada, Saudi Arabia, United Arab Emirates, Bahrain, Qatar, Vienna (Austria), Australia, at Singapore.
Read: MMFF 2024 awards results stay, kahit maraming kuda at hanash
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