JERRY OLEA
Naging isyu ang paggamit ng A.I. (Artificial Intelligence) sa mga Kapamilya primetime series na Coco Martin’s Sigabo at Blood vs. Duty.
Pero ang Kapitana Entertainment Media, tahasang ibinando na ang Filipino animated musical film na Plump Blossom ay AI-assisted.
“I’m very happy because of this A.I. technology, we were able to come up with the movie,” pagtatapat ng writer, director at producer na si Rossana Hwang sa mediacon noong Hulyo 17, 2026, Biyernes, sa Kamuning Bakery, Judge Jimenez St., Quezon City.
“And I am not ashamed to tell you all this. Because this world, the world is coming to A.I. already.
“We have robots going on, and I just read ahhh New Yorkers, they said, ‘The robots are coming.’
“So I don’t see anything wrong with using A.I. because it is just a tool. The main point is still made by human. We still do the storytelling.
“We still do the music and everything else. The emotions are all by human, storytelling and all…
“And I thank the people who developed the A.I. technology. Otherwise, if I used the standard, traditional way of making this movie, there’s no way I can ever produce this movie.
“Kasi sobrang mahal.”
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USE OF A.I. ONPLUMP BLOSSOM
Nakasentro ang Plump Blossom sa plump princess na si Princess Ruo Hua, na ang boses ay kay Candice Tan, at ang singing voice ay kay Paulina Yeung (“Wait for Me” at “Under One Moon”).
Ang love interest ni Princess Ruo Hua ay si General Jian, na ang boses ay kay Don Puno.
Nasa voice cast din sina Gutch Gutierrez bilang Chef Bao, Chad Williams bilang ibon na si General Feathers, Yeng Her bilang aso na si Yuan Yuan, Audie Gemora bilang Emperor, at Thunderson Tan.
Susog ni Thunderson, “A.I. is a tool, but it’s new. So to a lot of people, we still cannot accept it.
“Parang noong unang panahon, nagka-calculator. So, ‘Ba’t ka nag-calculator, hindi ka marunong ng Math?’ I’m a Math teacher, I’m using calculator.
“Noong unang panahon, linabas yung typewriter. Siguro nung lumabas yung typewriter people were saying, ‘Ba’t ka nagta-type? Hindi ka na ba marunong magsulat?’
“Noong lumabas yung hair dryer, siguro tinanong nila, ‘Hindi mo ba puwedeng patuyuin yung buhok mo nang naturally?’
“A.I. is bad if you use it to cheat. If you cheated. But if it is a tool to make you attain your objective faster and more efficiently, then it is wise.
“We watched the trailer. Are we entertained? We were entertained. So you were able to attain your objective.
“Ano ba ang objective mo? To tell a story. If you will be able to tell the story beautifully, nicely done, then A.I. is a wonderful tool.
“After all, nabubuhay tayo ngayon, we need a lot of tools.
“Pero kung ginamit ko yung A.I., pinakanta ko, tapos sinabi ko boses ko yun — then, yun ang masama…
“I think we all have to embrace this A.I. We need to be able to use new technology. These are tools to make us work more efficiently.
“Hindi magiging tayo ang ikokontrol ni A.I. Like yung mga staff ko, for example, ‘Mag-isyu ka ng announcement. Ganito ang gawin mo. Use A.I., and I’ll check.’
“You know, 10 out of 10 times, mali yung message na nagagawa ni A.I. Aayusin ko.
“Ginamit ko rin ang A.I. pero tama ang message. Bakit? Kasi, nag-iisip ako. Ginawa ko siyang tool.
“yung isa naman, tinatamad, ayaw magtrabaho. Gumamit ng A.I. So at the end of the day, I guess, it’s how we make use of this tool.”
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NOEL FERRER
Co-founders sina Don Puno at Ryan Moore ng kumpanyang Viscera AI.
Anila sa website: “We believe every great innovation in entertainment begins with a story. Stories are the heartbeat of culture they connect us across time, place, and experience. They inspire, challenge, and remind us of our shared humanity.
“We are storytellers first. Al is not the author of our vision but the tool that empowers it. Just as cameras, editing software, and visual effects once revolutionized cinema, Al opens a new frontier — one where creators can move faster, experiment bolder, and push boundaries unlike ever before.
“For us, Al is not a shortcut. It is a canvas. A collaborator. A force that allows us to amplify creativity rather than replace it. With it, we can bring impossible worlds to life, reimagine history, and give voice to visions that once lived only in the imaginatioN.
“At Viscera, our mission is to merge timeless storytelling with future-facing tools. We champion stories that are human at their core — authentic, emotional, and resonant — while harnessing Al to elevate how they're told.
“The future of film, art, and entertainment is not about machines replacing creators. It's about creators wielding new tools to expand what's possible.”
Pahayag pa ni Don sa nakaraang mediacon ng pelikulang Plump Blossom: “It is a very polarizing technology currently. But like everyone has said, it’s a very important tool.
“And there’s definitely a certain way that it should be used. There are ethical ways to go about using the technology, mainly by establishing that your content was already conceived prior to iterating it on any type of software or generative-A.I…
“Basically, yes, actually this is really great that we’re doing stuff in A.I., and honestly, you don’t wanna get left behind right now.
“Because I think right now people are scared of the technology, they are afraid of the jobs that may be lost because of it.
“But the reality is that if we don’t move with the times, we’re going to be left behind in the same way that Kodak got left behind, and all these other companies that basically didn’t know how to ahh basically move to go post…”
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GORGY RULA
Naglabas ng statement si MTRCB Chair and CEO Lala Sotto ngayong Hulyo 20, 2026, kaugnay sa racist and dehumanizing depiction of Filipinos ng China Daily.
Ani MTRCB Chair Lala: “I am appalled by the AI-generated videos and editorial materials published by China Daily that portray Filipinos in a racist and dehumanizing manner.
“As a Filipino, I stand with every Filipino who found these offensive and unacceptable. I fully support the Department of Foreign Affairs (DFA) in calling out these derogatory portrayals.
“While the particular material published does not fall within the jurisdiction of the Movie and Television Review and Classification Board (MTRCB), it reinforces the very concerns we have long been raising about the responsible use of emerging technologies in content creation and distribution.
“We have seen the increasing proliferation of harmful content across digital and social media platforms, especially those accessible to young viewers.
“At the MTRCB, we continue to advocate for stronger coordination among government agencies, content creators, and subscription-based streaming and digital platforms to promote responsible content practices.”
FFCCCII ON CHINA DAILY'S DEPICTION OF FILIPINOS
May pahayag din dito ang presidente ng Federation of Filipino Chinese Chambers of Commerce and Industry, Inc. (FFCCCII) na si Victor Lim.
Aniya: “The Federation of Filipino Chinese Chambers of Commerce and Industry, Inc. (FFCCCII) expresses its profound disappointment over the AI-generated video released by China Daily portraying the Philippines through a derogatory caricature.
“We respectfully urge that this video be taken down and removed. No matter how sincere or deeply held the differences between governments on maritime or territorial issues, there can be no justification for depictions that demean the dignity of an entire nation. Honest disagreements should never descend into ridicule or ad hominem attacks.
“The Philippines and China have been friends, neighbors, and trading partners for more than a thousand years. Our bilateral relationship is far broader and far more enduring than any single political or territorial disagreement.
“Such issues are best addressed through diplomacy, mutual respect, and constructive dialogue — not through imagery that risks inflaming public sentiment or undermining goodwill between our peoples.
“FFCCCII remains steadfast in promoting friendship, peace, business and investments, trade, cultural understanding, and mutually beneficial cooperation between the Philippines and China.
“Let us not allow temporary disagreements to overshadow centuries of shared history and partnership. Instead, let us choose wisdom over anger, respect over contempt, dialogue over division, and work together toward a more peaceful and prosperous future for both nations.”
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