Almost all celebrities have become more active on social media, with some even launching their own YouTube channel.
For someone like Paolo Contis who experienced a time when celebrities didn't have Facebook, Instagram, and Twitter accounts, is it easier or harder to be a celebrity today?
"Mas mahirap," he answers quickly.
"Wala kang kailangang i-share. They only based iyong stand nila on your works, di ba? Hanggang doon lang iyon. Ngayon, we have to post."
Paolo was eight years old when he joined Ang TV, ABS-CBN's youth-oriented comedy variety show which debuted in 1992.
WONDERS OF SOCIAL MEDIA
Generally speaking, these platforms are a great help to celebrities, whose job is dependent on popularity.
In the time of COVID-19, it helps make the celebrities visible, and it is an added source of income.
Paolo explains, "To be honest, ang laking tulong ng social-media apps ngayong pandemya for us. Diyan tayo nakakakuha ng trabaho ngayon."
In fact, one of his recent projects was a video documentary titled Ang Pangarap Kong Soc. App, which can be viewed on Paolo's YouTube channel and Facebook page.
This initial offering of A-V Roll Media Ventures Productions is "collaborative idea" between him and director Eboy Vinarao, whose notable works include Jack em Popoy: The Puliscredibles (2018), Imagine You & Me (2016), to name a few.
The 36-year-old Kapuso star elaborates, "Noong first time na mag-usap kami ni Direk, pareho kami ng gustong mangyari, na pag-usapan natin ang social media.
"Kasi, if I'm not mistaken, meron kaming isang episode ni LJ [Reyes] na pinag-usapan namin ang social media. At para sa akin, isa iyon sa may pinakamaraming comment."
He and LJ may have started out just joking about the topic, but Paolo felt it was something worth pursuing.
He continues, "Kung iyong usap namin ni LJ, biruan nang biruan, sabi ko kay Direk, 'Gawin natin ang topic, pero ako ang gagawa somehow.'"
The documentary is a step above Paolo's usual content for his social media accounts.
"Siyempre, it's a full prod with the help of V-Roll so medyo sosyal. Hindi paisa-isang shot lang. May writer kami and basically, puro collaborative works, naka-ilang meetings kami bago ang actual shoot," Paolo reveals.
Another good thing about social media is that celebrities get instant feedback from their fans.
He was even dubbed the country's Netflix King.
He says of this, "Natutuwa naman ako sa mga ganyan, pero alam niyo, why not, positive lang.
"Pero sabihin man na Netflix King ako, hindi naman kumita ang pelikula noong 2018."
He was referring to Night and Day, his film with Alessandra de Rossi, which earned rave reviews from the netizens.
Smiling, Paolo says, "Aminin na natin, hindi kumita ang pelikula.
"Pero natuwa lang ako, at least, napanood iyong pelikula. Iyon naman ang goal mo, e, bilang artista, mapanood ang ginawa mo.
"Siyempre, bilang producer, kumita. Pero siyempre, masaya naman ako na during pandemic, nakakapagpasaya naman ako ng tao because of that. Nakapagpaiyak din."
BLUNDERS OF SOCIAL MEDIA
The downside of this era: more things to do and no more privacy.
Paolo's observation is, "Pag-aartista ngayon, kailangan mo nang i-share ang lahat. I-share ang buhay mo. Sometimes, even iyong bad, nasi-share.
"Feeling ko nga, kaya rin nawala iyong mga chismis show. Dati, once a week na lang, nawala. E, ngayon, sila na ang magsasabi ng chismis. At kapag hindi ka ganoon, well, to be honest, hindi ka relevant.
"So, medyo mahirap. Iyong pagiging artista, medyo lumawak ang scope of work."
It has also made the interaction between idols and their fans more instant, and, at times, more intense.
He adds, "And medyo somehow, iyong mga tao, bilang nakakapag-type, feeling nila, entitled sila sa opinion nila, freedom of speech."
There have been times he has wanted to delete his Instagram, Facebook, and Twitter accounts.
In this exclusive interview, he reveals, "Sa totoo lang, maraming beses kong inisip na tanggalin.
"Pero dahil sa trabaho natin, kailangan siya. Lalo na ngayong pandemya, it became a tool for us to earn, to work, nandiyan lahat iyan."
Maintaining social media accounts means having to deal with bashers, which is why, Paolo says, "Kung magpapadala ka sa negativity, wala rin mangyayari. Wala, nandiyan na talaga."