These days, the social media version of a Hallmark card greeting is an Instagram post.
The photo is taken either on Christmas eve or Christmas day itself, and the greeting is more personalized.
In local showbiz, celebrities have made it a tradition to greet fans a "Merry Christmas" with beautiful personal/family portraits.
Check these out:
KC Concepcion: Just as we give, we receive! A reminder of those we love & those who love us back—just one of the reasons Christmas is soo special. Holidays are here loves!!! Have a magical one!
Ryan Agoncillo: Our first fresh Christmas tree! cheers!
He was with wife Judy Ann Santos.
Mariel Padilla: Christmas with you!!! the simple dinner that you like... “prettified” by me haha @robinhoodpadilla it was a good night to celebrate the holidays. Such a blessing to spend it with family.
It's her 8th Christmas with husband Robin Padilla.
Kean Cipriano: Silang dalawa ang pinakamagandang regalong nakuha ko ngayong Pasko. Salamat sa buong taon ng pagmamahal @chynsortaleza @stellarcipriano! Mahal na mahal ko kayo! #TheCips #Christmas2018
Ciara Sotto: Thanks be to God for His indescribable gift! May we all celebrate the real reason for the season-JESUS. Happy Christmas everyone!
She was photographed with her son Crixus.
Lucy Torres-Gomez: As you celebrate the holidays, make wonderful memories that will linger in your home and make great friendships that will last a lifetime. Merry Christmas from our home to yours!
Dingdong Dantes: Sending warm wishes from our family to yours this #Fantastic holiday season. #TheDantesSquad
Pauleen Luna: Merry Christmas, everyone! Happy birthday, Jesus!
Isabelle Daza: When Maligayang Pasko meets Joyeux Noel.
Isabelle, her husband Adrien Semblat, and their son Baltie are currently in Adrien's hometown in Alsace, France.
Angelica Panganiban: Masaya ang lahat.
Angelica invited her closest friends, including Carlo Aquino, to her family's Noche Buena.
Also in photo: Angelica's mom Annabelle.
Maritoni Fernandez: Merriest Christmas to one and all from ours to yours!
She spent it with her children Lexi and Liam.
Georgina Wilson: Happy Christmas from the Burnands!
Georgina, her husband Arthur, and their son Archie celebrated Christmas the British style in Winchester, Hampshire.
Carmina Villarroel: Happy Holidays from our family to yours.
Also in photo: (L-R) Mavy, Zoren, and Cassy
James Yap: Merry Christmas Everyone
James was with his partner Michela Cazzola and their kids Michael James and Francesca Michelle.
John Prats: Merry Christmas
He and his wife Isabel Oli, and their kids Feather and Freedom were all clad in Santa-inspired outfits.
Tirso Cruz: Thank you to my BFF Christopher de Leon (R) and his lovely wife Sandy (2nd from R) for taking time out to visit us last night. It meant so much to us. You my friend are a rare find in this world of ours nowadays. God bless both of you. Merry Christmas!
It's the first Christmas of Tirso and his wife Lyn Ynchausti without their firstborn TJ, who died on November 21.
Angelika dela Cruz: Christmas is all about love, family and children. it doesn’t matter what we eat or what presents we get as long as the holidays are spent with loved ones. happy happy happy christmas everyone.
Also in photo: Her husband Orion Casareo and their sons Gabby and O2.
Lovi Poe: Not like any other Christmas.
For the first time, she celebrated it with her Ate Grace Poe (middle) and pamangkins (L-R) Nikka, Hanna, and Brian.
Her dad Fernando Poe Jr.'s widow, Susan Roces, was there, too.
Karla Estrada: Maligayang pasko sa ating lahat! Malipayun nga pasko ha Aton nga tanan mga kasangkayan!
(L-R) Jose Carlito, Margaret Ford, Karla, Daniel, and Carmela
Camille Prats: Our family is getting merrier coz a little present is on the way! God’s greatest gifts come in surprises and we are over the moon! Unwrapping on July 2019! Truly a Merry Christmas indeed from our family to yours!
The actress is nine weeks pregnant.
(L-R) VJ Yamba, Baby Nala, Camille, Nathan, and Ice
Cheska Kramer: Merry CHRIST-mas to every all!!! Have a wonderful celebration with all your loved ones! Let us not forget the real reason for the season... HIM!
(L-R) Scarlett, Cheska, Doug, Gavin, and Kendra
Solenn Heussaff: Merry Christmas from our crazy fam bam. Missing the most makulit one!
She was referring to her husband Nico Bolzico, who is spending the holidays in Argentina.
(Standing, L-R) Grant and Vavi (Solenn's sister) with their kids, Solenn, Anne Curtis; (seated) Daddy Louis Paul, Mommy Cynthia, and Erwan (Solenn's brother)
Scarlet Snow Belo: Merry Christmas from all of us to all of you! Thank you for being such fun and loving peoples!
(Seated) Hayden Kho Jr., Scarlet Snow, and Cristalle Belo-Pitt; (Standing, from L) Atom Henares and wife Nathalie, Vicki Belo, Justin Pitt, and Quark Henares
Ogie Alcasid: Merry Christmas Everyone!! God bless you all!
(Seated, L-R) Leila, Regine Velasquez and Nate, Michelle van Eimeren, Sarah; (Standing, L-R) Ogie and Mark Morrow, Michelle's husband.
Gab Valenciano: From mine to yours, may you all have an amazing Christmas filled with all the happiness and joy life could ever give.
(L-R) Paolo, Gary, Angeli, Leia, Samantha, Kiana, and Gab