For Julia Barretto, every milestone is a chance to thank her mom, Marjorie Barretto, with a gift. More often than not, it’s a bag.
Speaking at the launch of her endorsement for Filipino bag brand Charlé, Julia shared that whenever she thinks of giving someone a bag, her mom is the first person who comes to mind.
"Of course, number one is my mom. Kasi si mommy, she really makes use of the bags that we give her, that we, we gift her.
"And parang naging tradition na namin siya ni mommy na kapag may something, something nangyayari sa life ko, there's always a bag for her."
Marjorie was present at the launch held on November 8, 2026, at Glorietta 1, Makati.
Julia did not forgert her hree sisters.
"But you know what? Aside from mom, also my siblings. So dahil marami kaming girls, nagpapasahan lang kami, nag-iikutan lang kami ng bag.
"So I'm actually really excited to share this with all of my sisters because ganito, ganito din style nila, e.
"They like timeless, classic pieces.
"And the colors that are available as well, that's also the colors of nature. So definitely family first."
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JULIA BARRETTO SAYs YES TO CHARLe in just three days
When she was offered to endorse the brand, what made her say yes?
Julia went on to discuss what she likes about the bags: "So I also just recently found out about the brand and immediately loved it all and wanted to ask everybody about it, of course.
"And I did see on their website the styles. I did see the colors that were available and I could totally relate to it. I see like it's also how I am in real life.
"Just I love, I love products that are timeless, that are functional, that are aspirational.
"I love products that, you know, of course, are also good quality. The leather is amazing. I love the soft leather."
The bags quickly won Julia over. Within three days, she had agreed to endorse the brand.
"And, you know, honestly, immediately it was a go. I don't think it took so much time. I was on board right away.
"I was excited that... Yeah, less than a week. Actually, it all happened in less than a week. Actually, it wasn't even a week, it was like three days.
"But then I just love also that I'm working with a lot of empowered women. I'm actually seated with really empowered women.
"So I just, I just love that they're offering this beautiful product and just to be able to work with all of you is something that I'm really looking forward to."
The contract signing was also simultaneouly held during the launch with Charlé founders Jay-Ann Bincal, Anna Magcawas, and Dr. Mary Cruz.
![Julia Barretto with Charlé founders [L-R] Jay-Ann Bincal, Anna Magcawas, and Dr. Mary Cruz.](https://contents.pep.ph/images2/images2/2026/11/13/arniels-page-2026-11-13t164226698-1794559510.jpg)