KC Concepcion has been vocal about her love for jewelry, which she got from her grandmother, the late Elaine Cuneta.
Aside from collecting, she is also into designing jewelry pieces.
In March 2018, she launched her jewelry brand Avec Moi—which debuted with a 26-piece collection inspired by rose, her favorite flower.
READ Who is the Avec Moi girl? The story behind KC Concepcion's jewelry line
From time to time, she would show her Instagram followers her favorite blings, including the heirlooms she inherited from her Mamita Elaine.
Her August 3 post had some netizens gushing.
One of them even remarked that it's "the most expensive watch I've ever seen in a Filipino celebrity."
The photo showed KC wearing a diamond watch, which was identified by her followers as the Lady Nuit des Papillons Watch from the French brand Van Cleef & Arpels.
Her caption read: "A diamond was just a piece of charcoal that handled stress exceptionally well..."
KC's 33-millimeter watch, which drew inspiration from flora and fauna, was made of white gold with sapphires and round diamonds.
Its costs with tax, based on the computation of some netizens: $410,000 or PHP21,754,600.