KC Concepcion collects luxury watches as investment

by Nikko Tuazon
Aug 12, 2018
KC Concepcion collects expensive watches, which will keep its value rising as it gets older. The one on the right is an Omega Seamaster Aqua Terra priced at $26,700 or PHP1,420,173. 

Actress and fashionista KC Concepcion prefers to collect jewelry and bags more than designer clothes.

"Ang hilig ko talaga is jewelry kasi good investment piece siya kaysa yung [iba]... so jewelry and bags ako," KC explained to PEP.ph (Philippine Entertainment Portal) in an interview last February.

Rare vintage jewelry especially from luxury designer brands which are made with quality, rare stones, and precious metals are now priced twice as much as they were originally sold.

Aside from her own jewelry line "Avec Moi," KC has been showing on Instagram pieces from her jewelry collection, which are mostly designed by KC Sukamto, Ken Samudio, Girlie Benitez, and Jul B. Dizon.

Read: The eye-catching rings and earrings of KC Concepcion

But the priciest pieces in her jewelry collection are mostly watches.

On August 6, Monday, KC made headlines after wearing the Lady Nuit des Papillons Watch from the French brand Van Cleef & Arpels.

Read: Netizens gush about KC Concepcion's watch worth PHP21.7M

According to some netizens, the diamond-studded watch is priced at PHP21.7million, tax included.

A post shared by Kristina. (@itskcconcepcion) on

Apart from this multi-million watch, KC already has a collection of luxury watches.

Below are some of the watches we spotted KC wearing on some of her Instagram posts:

Cartier Santos-Dumont watch Small model, 18K pink gold, leather, diamonds.

Priced at $31,300 or PHP1,663,438.50 (based on current exchange rate of $1 to PHP53.19)

Price is based on Catier's official website.

A post shared by Kristina. (@itskcconcepcion) on

Rolex Datejust 31 in Everose Gold, PHP1.595 million

A post shared by Kristina. (@itskcconcepcion) on

Omega Seamaster Aqua Terra 150M Co-Axial Master Chronometer 34MM


Priced at $26,700 or PHP1,420,173 (based on current exchange rate)

A post shared by Kristina. (@itskcconcepcion) on

Omega De Ville Trésor 39 MM steel in fabric strap with diamonds

Priced at $5,100 or PHP271,218 (based on current exchange rate).

Prices of both watches are from Omega official website.

A post shared by Kristina. (@itskcconcepcion) on


KC's passion for jewelry has led her to start her own line "Avec Moi," which means "With Me."

The 33-year-old ABS-CBN star debuted as jewelry designer with a 26-piece rose-inspired collection last March.

The celebrities who bought pieces from her jewelry line included Judy Ann Santos and talent manager Angeli Pangilinan.

KC is currently busy working on bespoke pieces for her celebrity friends and clients abroad.

She told PEP.ph, "For now, I'm focusing on retail and my jewelry brand. I'm still getting orders and bising-busy ako with that.

"A lot of celebrity friends are also ordering behind the scene so marami kaming ginagawang jewelry for now."

A post shared by Kristina. (@itskcconcepcion) on

KC also plans to release a holiday collection by the end of the year.

When asked what advice she would give those pursuing their passion business projects, KC said, "Stick to what you know and stick to something that you love.

"And also, educate yourself, surround yourself with people, with experts na alam na yung industriya.

"Kasi madali kang lokohin ang pagsamantalahan kung hindi ka sure sa ginagawa mo.

"So hindi lang porket creative-creative ka, dapat alam mo din yung number side.

"Yung mga sakit sa ulo, pero kailangan mo ring gawin. That's important."

PEP.ph caught up with KC and ABS-CBN entertainment correspondent Marie Lozano at the launch of the Limited Edition Nespresso on Ice last June 22, at the Manila House Private Club in Bonifacio Global City.


Aside from her jewelry line, KC has been busy with her limited edition nail polish line, which was launched early last month.

KC narrated, "It's a very healthy nail polish for your skin. I made two shades with them. It's called Power and Beauty.

"It's collaboration, I chose the shades and we formulated it with Happy Skin."

She continued, "Power is like my favorite shade of rose and beauty will be like an apricot, very elegant, very versatile color.

"One is subtle, you can wear it very casually. The other one is more to feel happy and inspired. It's more of a happy color."

A post shared by Kristina. (@itskcconcepcion) on

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KC Concepcion collects expensive watches, which will keep its value rising as it gets older. The one on the right is an Omega Seamaster Aqua Terra priced at $26,700 or PHP1,420,173. 
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