Social media influencer and entrepreneur Rosmar Tan has stirred quite a buzz online with her disclosure about her eponymous skin-care brand pulling in between PHP5 million and PHP13 million every day.
She made the revelation in an episode of Toni Gonzaga's vlog, Toni Talks, uploaded on YouTube last Sunday, November 27, 2023.
In the interview, Toni opened the topic when she mentioned her sister Alex Gonzaga telling her about Rosmar raking in PHP5 million a day from her business.
But Rosmar clarified as a matter of fact, "Yun po yung medyo mahina na ako nun."
She continued, "Nung may time po na kasagsagan ng sobrang-sobrang lakas po, pumapalo po minsan ng 13, 10 to 13 [in millions of pesos]. Pero kasama po na yung puhunan."
ROSMAR TAN'S INVESTMENTS
Thanks to her brand's success, Rosmar enjoys a comfortable life with her family, and has invested in various properties, including luxury vehicles.
She revealed, "Ngayon po meron po kami Ferrari, [Lamborghini] GT-R, Porsche."
Rosmar also disclosed that she and her husband, Nathan Harisson, have invested in approximately 20 real-estate properties.
"Una po naming nabili nung mag-asawa po kami is yung sa Calauan, Laguna.
One hectare po yun.
"Dahil nasa Laguna po kami, bumili po kami nun ng mga resort. Meron po akong dalawa sa Pansol, sa Batangas, tapos napasarap po ako sa Tagaytay."
All these acquisitions were paid for in full and in cash, "Bali lahat po ng property po na binili po namin, mag-asawa, saka po mga sasakyan, cash po lahat."
She emphasized, "Wala po akong utang," further explaining, "Kung hindi ko kayang bilhin, hindi ko po bibilhin. Kung kaya kong bilhin na may matitira pa sa akin, bibilhin ko."
She gave her reason for showing off her properties, not to brag, but as a demonstration of the strength of her skin-care brand.
She told Toni, "Kasi lagi lang sinasabi na content creator iyan, baka ano lang iyan. Baka hiniram lang iyan yung mga property niyan. Baka renta-renta lang.
"So nung time po na binili po namin yun, tapos nakikita ng tao araw-araw gamit, hindi naman nawawala kasi yung iba-iba palabas lang ganyan.
"Doon na po sila naniwala, 'Ah malakas nga talaga.'
"Yung parang magbi-build ka po ng image mo. Parang gusto ko lang ma-realize nila na malakas yung Rosmar brand."
BUDDING ENTREPRENEUR
In the same interview, Rosmar reminisced about the beginning of her entrepreneurial journey, highlighting that her business instincts were already evident back when she was in elementary school.
She recalled, "Nung elementary pa lang po ako, doon ko na po unang napansin kasi pinagtatanim po kami ng teacher namin ng mga petchay, ganun.
"Tapos parang kailangan mo siyang mabenta.
"Tapos kung sino daw po yung pinakamalaking benta, e, yun po yung mataas po yung grade.
"Tapos ang ginawa ko po, may kainan po kasi kami nun, may pansitan kami, doon ko po binenta lahat ng gulay."
Rosmar's breakthrough moment occurred when she rescued a bulldog facing euthanasia due to mange.
Seeking treatment, she followed a doctor's advice to use the Madre de Cacao plant.
However, with a business mindset, she had additional plans beyond just treating her pet bulldog.
She recalled, "Bali, may nagpaampon po kasi sa akin noon ng may galis po na bulldog.
"Dahil po ako kasi pet lover, namumulot po ako ng mga askal kuting sa basurahan, mga ganyan.
"Ngayon po, yung bulldog po, gusto na po talagang i-mercy killing kasi wala na nga raw pong pag-asa, ganun.
"So, yung doktor po na yun, doktor po naman siya ng tao, pinaampon po sa akin. Nasabi po niya, try mo yung dahon ng Madre [de] Cacao."
She continued, "Kumontak ako agad kay papa. Sabi ko, 'Papa, pagpitas mo ko ng maraming Madre [de] Cacao, dali ibebenta ko.'
"Parang, oo, gagamutin ko yung aso. Pero mindset ko, pasobrahan niya yung dahon kasi nga ibebenta ko. Which is, nung pinost ko nga po siya sa FB, binash ako."
"Sabi ko po, ano, 'Dahon ng Madre [de] Cacao per tali, PHP100."
"Parang prinesyuhan ko po siya na ganun yung presyo. So sabi ko, 'Putik, tinatawanan nila ako, kailangan kong something different.'"
"Gumawa po ako, bumili agad ako ng blender. Tapos yung dahon po, blinender ko, tinubigan ko kung ano-ano. Tapos bumili po ako ng mga bote.
"Sabi ko, 'O, PHP350 isang extract ng Madre [de] Cacao.' Hanggang sa may bumibili na po nung ginanun ko na siya."
EXPANDING, DIVERSIFYING
That was a turning point. Rosmar gradually expanded her business portfolio to include a pet shop and a pet cafe.
From there, she started diversifying. She opened a samgyupsal restaurant, a massage and parlor business, and a thrift shop.
Regrettably, the pandemic happened, "Biglang nung nagpandemic po, ayun, lagapak lahat, sabay-sabay.
"[Sinabi po sa akin] sina Papa na, 'I-give up mo na, tama na, ganyan-ganyan.'
"Tapos ako po, ayaw ko talaga. Kasi sabi ko, hindi pandemic lang yung magpapabagsak... ang magpapasara ng mga business na pinaghirapan ko po."
It was also during this period when Rosmar ventured into the detox drink business, and later started her cosmetics line called Rosmar's Kissables.
Unfortunately, the makeup business faced a setback when a competitor uncovered it did not have FDA approval.
In November 2021, Rosmar and her husband Nathan tied the knot and received a PHP1.4-million cash gift from their family.
They used part of it as a downpayment for a car and the remaining PHP300,000 as capital for their skin-care business.
Telling her story in Toni's vlog offered Rosmar a chance to give advice to would-be entrepreneurs.
She said, "Para po sa akin, kailangan lang po nilang parang sumugal... sumugal sila sa hamon ng buhay.
"Katulad kami nung asawa ko po, nung kinasal po kasi kami, sinabitan kami nina Papa ng one million noon.
"Sa mga ninong at ninang, parang nakaipon po kami noon ng nasa 400,000 [pesos].
"Kaso po, nung pagkatapos ng kasal, bumili po kami ng sasakyan... bagsak agad sa 300,000 [pesos], wala na pong natira.
"Noon na po yung nagsimula yung sa skin care."
Rosmar further revealed that they initially ordered PHP700,000 worth of products.
"Wala naman akong ganung pera kasi nga 300k na lang. Kaya sabi ko, ay, sisipagan ko mag-promote."
Gradually, they were able to pay the remaining PHP400,000 balance for their orders.
"Sa kinita ko na po kada deliver. Hanggang sa na-fully paid ko siya, naka-order pa ako ng naka-order nang naka-order.
"Parang pinu-push lang po yung sarili ko na bawal akong tumigil mag-promote. Kaya po, lumakas po siya nang lumakas."
All hers to give, Rosmar has handed over her other businesses to her siblings to enable them to earn on their own and has kept her focus on her skin-care brand.
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