PRESS RELEASE
For Filipino families, comfort is found in meals that taste like home.
This heartfelt sentiment comes to life in Alden Richards’s latest campaign with CDO Home-Style Corned Beef, which also features his father, Richard Faulkerson.
Alden said: “Home has always been my comfort zone, the place where I feel safest and happiest with my family. That’s why being part of CDO feels special to me.
"Mas may meaning siya, lalo na kasi, I get to share this with my dad. It brings back so many memories.
"It really reminds me that nothing beats the taste of home, especially when you’re with the people you love.”
His dad, Richard Faulkerson, seconded: “I’m proud to be part of this campaign with Alden.
"Bilang ama, tumatatak talaga yung mga simpleng moments tulad ng sabay-sabay kaming kumakain.
"Kahit busy, we make time to share a meal and magkuwentuhan.”
ON CHOOSING ALDEN RICHARDS AS ENDORSER
Meanwhile, Bernice Ilacad-Jalgalado, vice president for Marketing, expressed her excitement about having Alden join the CDO family.
"Choosing Alden was a natural decision. Nakita namin sa kanilang mag-ama yung genuine warmth at family connection that reflect what our brand stands for.
"Maraming pamilya ang makaka-relate sa closeness nila.
"Through their story, we hope more families feel and taste that same Juicy-Sarap and Beefy-Linamnam comfort that reminds us of home."
Beyond the heartwarming moments, corned beef offers the joy of simple, satisfying cooking.
From a quick breakfast fry to a simple recipe twist, every dish comes together with ease.
Watch the full commercial on the CDO Youtube channel; follow CDO Foodsphere on Facebook, TikTok, and Instagram; visit the CDO website.
Read:
Anne Curtis commits to perfecting her performance of “Golden”
Senator Risa Hontiveros sentimental over eldest son's engagement