Bloomberg discusses how the AlDub phenomenon is taking Twitter by storm

In the segment "Brandstanding" of the Bloomberg show Trending Business, a social media expert discusses the AlDub phenomenon, how it's becoming a mega hit on social media, and how it's becoming a gold mine for anyone associated with it.


Pagkatapos mai-feature sa BBC News at CNN Philippines kahapon, October 28, sa Bloomberg Business naman ngayon na-feature ang AlDub love team nina Alden Richards at Maine Mendoza.

Ang Bloomberg ay isang "American-based international cable and satellite business news television channel" na napapanood sa iba't ibang bahagi ng mundo at umaabot sa "over 310 million homes worldwide."

Ang main headquarters ng Bloomberg ay matatagpuan sa New York City; ang European headquarters ay nasa London at ang Asian headquarters naman nito ay nasa Hong Kong.

Sa "Brandstanding" segment ng show na Trending Business, na ipinalabas ngayong Huwebes, October 29, ay kinausap ng host na si Rishaad Salamat si Ehden Llave Pelaez, social media manager ng iSentia Brandtology.

Dito ay tinalakay nila ang AlDub phenomenon; kung paano ito naging "mega hit" sa social media at kung paano ito nagiging gold mine sa sinumang naa-associate dito.

Habang nagaganap ang interview ay ipinalalabas sa screen ang ilang footage mula sa "Tamang Panahon" concert na ginanap sa Philippine Arena noong Sabado, October 24, na dinaluhan ng humigit-kumulang 55,000 katao.

Noong araw na iyon ay nagtala ng mahigit 41 million tweets ang hashtag na #ALDubEBTamangPanahon.

Read: #ALDubEBTamangPanahon breaks #WorldCup record for most number of tweets

WHAT IS ALDUB. Tinanong muna ni Salamat si Pelaez kung ano ang AlDub.

Paglalarawan ng social media manager, "AlDub is actually a coined term for two showbiz personalities here in the Philippines.

"It's a very accidental pairing for the two of them.

"As what you say, we're watching a love story unfold, it's a Cinderella love story.

"And then, because of a social culture that we have, one thing to notice and one thing to see through what happens in this story, everybody gets hooked.

"So, what you're talking about, the Twitter figures, this is just Twitter figures.

"Imagine how it translates to other social media platforms, like the Facebook and other channels that brands could check on.

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"Like McDonalds, they're the first one to strike while the iron is hot.

"So, they were able to leverage on this popularity of the AlDub phenomenon to practically increase their sales and introduce their new products."

Kasunod namang tinalakay kung paano nag-evolve ang istorya ng AlDub, na noong simula ay hindi sila pinapayagan ni Lola Nidora (Wally Bayola) na magkita o mag-usap man lang.

Matatandaang nagsimula ang AlDub sa pamamagitan ng split-screen at Dubsmash interaction nina Alden at Maine bilang Yaya Dub.

At pagkatapos ng ilang linggo ay nagkita na rin sila sa wakas, at ngayong araw nga ang kanilang 15th weeksary.

Pahayag ni Pelaez, "Their leveraging on cliffhanger moment, we call that cliffhanger.

"So, it's really like a TV series, just aired on a noontime show.

"And then, what's good thing about this one, if you see different reports or numbers signifying that the audience is not really confined in the Philippines only.

"So, it's from around the world, if you'll notice. The tweets are coming from five continents out of the seven continents that we have.

"So, imagine the huge impact and their reach for a brand to reach out to this fan base of this AlDub.

"So, yes, it's something new, it's something refreshing, because they're using lip sync or what's popular now called Dubsmash.

"That's why it's called AlDub phenomenon."

POPULAR BRAND AMBASSADORS. Ang isa pa raw kakaibang katangian ng AlDub ay hindi ito buong show kundi bahagi lamang o segment ng isang programa sa telebisyon, ang Eat Bulaga.

Paglalarawan pa ni Pelaez, "It's part of a noontime show. It's the longest-running noontime show here on the Philippines, thirty-six years.

"So, it's something refreshing as well because the series is being done out on the street.

"So, what we see even on the other types of TV series, it's something that's documented, something that's scripted.

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"But for this one, it's really not the case. They go with flow.

"Another, where the social media steps in, is that they get to listen to their fans.

"So, the story follows what the fans wanted to see. It's an open-ended series."

Dahil sa popularidad ng AlDub ngayon ay maraming kumpanya ang kumukuha kina Alden at Maine bilang endorsers ng kanilang mga produkto.

Sa kasalukuyan ay anim na TV commercials ang nagtatampok sa kanila: McDonalds, Talk 'N Text, O+, 555 Sardines, Zonrox, at Bear Brand.

Pahayag ni Pelaez tungkol dito, "Actually, they're cutting across different industries and different segments."

Marami pa raw ibang susunod na endorsements para sa dalawa.

"But imagine the effect of using these two persons as brand ambassadors.

"It means their fan base also cuts across different markets.

"So, you're touching different markets, different consumers. You have that as a fan base.

"And it doesn't matter what your industry is in, but you are able to connect with this kind of audience."

WHAT'S NEXT. Sa huling bahagi ay tinanong ng Bloomberg presenter na si Rishaad Salamat kung matatapos na rin ba ang AlDub kung sakaling magpakasal na sina Alden at Maine sa totoong buhay.

Medyo natawang sagot ni Pelaez, No, no, no... it doesn't end that way, I don't think so.

"You see, they were able to establish a very unique and very strong fan base.

"They were able to contact each other using the social media, so I think, even they do get married, it will go beyond that.

"So, there's a fan base that will continue to monitor what's unfolding between them."


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