Ang P-Pop bands na BINI, SB19, ang rapper na si Flow G at ang bandang SunKissed Lola ang bagong nadagdag sa pamilya ng Puregold bilang mga endorsers ng sikat na chain of supermarkets sa bansa.
Sa panayam ng Philippine Entertainment Portal (PEP.ph) kay Chris Cahilig, PR ng [supermarket brand] sa nakaraang ‘Nasa Atin Ang Panalo’ grand ticket release na ginanap sa Puregold QI Central sa Araneta Avenue, Quezon City nung nakaraang June 18, ang magagandang kuwento ng mga ito ang naging rason kung bakit sila nagdesisyon na kunin ang apat na grupo bilang bago nilang endorsers.
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SB19, BINI AND THEIR INSPIRATIONAL STORIES
Lahad niya, "Well, siyempre part of it, sila yung malalaki yung fan base talaga and their personal stories reflect kung anuman yung values ng [supermarket brand].
“Everyone sa grupo nito started from scratch, inspirational talaga ang kuwento na alam naman natin na ang [supermarket brand] is revolve to supermarket na mayroong masa.
“We wanted to have endorsers na kahit singers man yan na nagsye-share ng same values tulad sa amin."
"They are really brilliant artists. It's their mass appeal, e — yung stories nila, yung mga kuwento nila sa buhay.
“Representative talaga sila ng values ng [supermarket brand], mga taong simple, nagsumikap, nanalo sa buhay.
"Alam naman natin na ang tagal na ng BINI, di ba? For them, puwede ka nang gumive up, pero at the end of the day, nilaban nila at nanalo sila sa buhay."
Pagkukuwento din ng PR/festival director, naging masaya at magaan ang karanasan ng lahat habang syinu-shoot ang music videos na ginawa ng mga ito para sa brand.
Pagpapatuloy ni Chris, "I was busy at that time with Cine Panalo but I was told na grabe raw, ang saya-saya.
“Siyempre with all these big stars, siyempre mga bata pa ang mga ito and they were very connected with [supermarket brand], a brand they are familiar with. I'm pretty sure the artists felt where they belong.
"Ako, I love BINI kasi I got BINI prior pa, actually two of them I forgot who, during the pandemic ito ha, di pa sila ganun kalaki. It was pleasant experience working with them for that brand.
“When I met them during the Aling Puring convention, alam mo yung ang sikat na sikat na nila pero ganun pa rin. Di pa rin nababago."
"SB19 is something personal to me kasi sabi ko nga sa ating mga fans. 1:43 is my boy band before technically I was pushing P-Pop in 2010.
“2010 pa lang with my boy and 1:43, 1:43 is the biggest band during sa P-Pop scene. We have 'Sa Isang Sulyap Mo' which is a P-pop song. Ang saya-saya lang kasi timupad ng SB19 yung pangarap ko for P-Pop in general.
“I haven't worked with them directly kasi ibang team ang gumawa nito pero let's start with Justin, last year pa namin endorser si Justin and knowing [supermarket brand] kung nag-attitude siya, di na siya kukunin uli. They really have a good experience talaga with Justin and the rest of SB19.
"Actually, si Flow G wrote the lyrics of the song. He wrote his own lyrics talaga, actually kilabot yung lyrics ni Flow G sa jingle.
“Sobrang tagos sa puso and inspiring yung mga words ni Flow G. Masterclass talaga na rapper.
"With SunKissed Lola, we know them naman as one of the hottest bands also, their management naman is Jinky Ong.
“They're always been really, really accommodating, sobrang mga walang attitude. Ang sarap kausap basta ganitong katrabaho."
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SB19, BINI LAUDED FOR THEIR PROFESSIONALISM, HUMILITY
Nakapanayam din namin si Mr. Clinton Ching, [supermarket brand] Marketing Manager at puring-puri naman nito ang professionalism at kung gaano kadaling katrabaho ang grupo.
Pagpuri ni Clinton, "Napakabilis nilang katrabaho, very professional.
“Alam natin na super sikat ng BiNI ngayon, pero napakabilis nilang kausap.
“In fact, nung tinanong namin, ‘Puwede ba tayong mag-concert sometime in July,’ lahat sila nagsabi kaagad ng oo. We are opening our sked for this concert.
"With SB19, ganun din kasi this concert was discussed during the shoot ng ating music video, station ID naming, kumbaga. Mabilis napag-usapan at napagdesisyunan for our concert this July.
"Lahat sila, kahit malalaki silang mga pangalan sa industry, napakadali at napakaayos nilang kausap. We are very happy that they are our endorsers."
Masayang binalita naman ni Clinton na successful at talagang inabangan ng mga tagahanga ng apat na grupo ang ticket release para sa upcoming concert ng [supermarket brand], ang ‘Nasa Atin Ang Panalo’ sa darating na July 12 sa Smart Araneta para sa 25th anniversary at ika-500 branches ng [supermarket brand].
Dagdag ni Clinton, "We are very happy, very warm yung reception, ang daming taong pumila, and most importantly, very peaceful and very organized with the help of the fans na rin.
“Kahapon pa lang, kagabi pa lang may nakapila na dito. Sila na nag-organize among themselves.
“This morning if you see here outside, napakaayos, well-organized yung pila natin pati pagpasok sa loob, pagbili ng groceries nila and dun sa redemption, everyone is cooperating.
"We want to suport the OPM industry, lalo na ngayon ang lakas ng P-pop, BINI, SB19, Flow G and SunKissed Lola.
“They are the icons ng pagbabalik ng OPM sa music industry natin that's why we really want to support them and give back to our fans na very passionate sa OPM."
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