JERRY OLEA
Pumirma ng memorandum of agreement (MOA) ang Movie and Television Review and Classification Board (MTRCB) at ang streaming service na Vivamax ng Viva Inc. nitong Enero 27, Biyernes sa Quezon City.
Kaugnay ito sa kanilang partnership upang i-promote ang Responsableng Panonood (Responsible Viewership) sa mga Pinoy viewers.
Sa ilalim ng MOA, both parties agree to jointly carry out programs and activities that aid in the protection of the viewing public.
Viva commits to practicing responsible self-regulation by ensuring sufficient age-rating advisory on its Video-On-Demand (VOD) content, as well as continuing its parental control feature for subscribers within its web applications.
MTRCB, for its part, commits to collaborate with Viva Inc. to help calibrate the latter’s rating classification for its films, advertising, and marketing materials.
Most importantly, with the consumer’s well-being in mind, both parties agree to resolve any content-related concerns raised by the public in an amicable manner.
MTRCB Chairperson Lala Sotto shared in her speech during the MOA-signing ceremony,
“The partnership that is forged through this MOA is rooted in our shared concern for the Filipino viewing public.
"As it has done in the past, the Board allows the industry to thrive through the practice of responsible self-regulation while ensuring that each Filipino household shall have access to a safe and comfortable viewing experience.
“My sincere thanks to Vivamax Inc. President Vincent del Rosario and his team for making history as the first Filipino-owned and operated VOD to partner with MTRCB to promote Responsableng Panonood.”
NOEL FERRER
Nang makausap ko si MTRCB Chair Lala, ang sabi niya, imbes na maging adversarial siya sa mga producers, mas nanaisin niyang maging partners sila sa pagpapalawig ng kanilang Responsableng Panonood program.
Buti naman at nakiisa sa adhikaing ito ang Viva. The other production companies and content creators should follow suit!
Congratulations!
GORGY RULA
Ang galing talaga ni Boss Vic del Rosario ng Viva!
Hinayaan muna nilang isipin ng mga tao na "house of soft porn" ang naturang streaming app sdahil a mga klase ng mga mapangahas na pelikula at seryeng ipinapalabas.
Naka-create na ng sariling brand itong Vivamax na nakasanayan nang panoorin online.
Pagkatapos ng milyun-milyong subscribers, hindi na mag-aalisan ang karamihan kahit medyo nabawasan na ang mga hubaran sa series and movies.
Medyo tamed na at maingat na sila sa mga maseselang eksena. Kaya okay nang makipag-partner na sila sa MTRCB at magpaka-behave na. Matatag na ang Vivamax.
Mahirap nang patumbahin at talunin ng ibang gustong sumunod sa ganitong klaseng streaming app.
Kaya puwede na silang makiisa sa campaign ng MTRCB na Responsableng Panonood.
Sa panahon ng digital na madaling buksan ng mga kabataan ang isang website, malaking challenge sa MTRCB na maipatupad at makiisa ang taumbayan sa ikinakampanyang Responsableng Panonood.