Naming the most influential person in showbiz is intriguing business.
We are bound to get a thumbs up as much as a thumbs down for every celebrity we choose in every category of influence.
We expect there to be opinion after opinion, each one lustier than the next.
Taste, after all, cannot be democratized; neither can it be dictated.
So, what does the Philippine Entertainment Portal (PEP.ph) do when it finds itself in a setting like this?
Well, it puts in the work.
It meets the issue head on, defining parameters and processes, effectively creating a primer.
It’s the only way.
The making of PEP Most Influential in Entertainment
For the first meeting of the PEP team, all are asked to provide a list of their top-of-mind celebs of the most influential.
Then, following two happy hours of haggling, with some staffers louder than others while others fight their way back, each one comes to a final defense of his and her list.
By the second meeting, a short list is formed. Essentially, the most frequently mentioned names are numbered.
More than this, categories are created.
These categories eventually come down to Box-Office Royalty, The Sure Bet, OPM Superstar, P-pop Phenomenon, Social Media Superstar, TV Royalty, In-demand Endorser, and Ultimate Love Team.
Soon after these meetings, more frenzied research occurs: Who has the most valued endorsements, the highest box-office success, the largest social-media following? Who has the most impact on the scene? Who registers as the influencer with the greatest use of his or her celebrity?
The testimonials and data research, which cover the period from September 2023 to September 2024, count.
A tabulation is in order, and this is done with a view to quantity and quality.
For instance, one female celeb may have ten endorsements versus another female celeb with four, but if the latter four are major brands, this may be a deciding factor in who gets picked for the award.
The challenge is making sure to compare apples to apples.
Thus, it matters that the categories reflect the entertainment landscape.
What PEP has done here is mindful of all this.
After five months of data gathering and finalizing the categories and names—plus a total of six deliberations—we now present the 16 names across 15 categories.
Let’s begin with the OPM Superstar and the P-pop Phenomenon.
Read:
PEP Most Influential in Entertainment 2024: How it took shape
PEP Most Influential OPM Superstars: SB19
PEP Most Influential P-pop Phenomenon: BINI
PEP Most Influential 2024 Social Media Superstar: ESNYR
PEP Most Influential 2024 Social Media Superstar: Niana Guerrero
PEP Most Influential 2024 Ultimate Love Team: DonBelle
PEP Most Influential 2024 Ultimate Queen: Pia Wurtzbach
PEP Most Influential 2024 Most In-Demand Endorser: Joshua Garcia
PEP Most Influential 2024 Most In-Demand Endorser: Heart Evangelista
PEP Most Influential 2024 TV Royalty: Bea Alonzo
PEP Most Influential 2024 Sure Bet: Kathryn Bernardo
PEP Most Influential 2024 Sure Bet: Alden Richards
PEP Most Influential 2024 Box-Office Royalty: Marian Rivera
PEP Most Influential 2024 Box-Office Royalty: Dingdong Dantes