Pageant enthusiasts can look forward to watching Miss Universe 2025 with fresh eyes as they enjoy this year's pageant through PlayTime’s lens.
The 74th edition of the iconic pageant returns on November 21, 2025, at the Impact Challenger Hall in Pak Kret, Nonthaburi, Thailand, gathering delegates from across the globe for a spectacle of beauty, culture, and advocacy.
Among its newest collaborators is PlayTime, a PAGCOR-licensed online entertainment platform that has been named Major Sponsor and Official Journey Partner of Miss Universe 2025.
The event is already abuzz with new country debuts, returning queens, and a promise of grand production.
Back home in the Philippines, the national stage has already produced its queen.
On May 2, 2025, the SM Mall of Asia Arena in Pasay hosted the coronation night of Miss Universe Philippines 2025.
Out of 66 hopefuls, Ahtisa Manalo of Quezon was crowned after gracefully overcoming a dramatic stumble during her evening gown walk and winning over both judges and the pageant fans.
She now carries the hopes of the nation into Thailand’s main stage later this year.
Read: Stylist Patty Yap reveals Ahtisa Manalo's fashion game plan for Miss Universe 2025
PLAYTIME'S ROLE IN MISS UNIVERSE 2025
As the countdown to coronation begins, PlayTime’s participation brings a new presence to the Miss Universe 2025 season.
According to PlayTime’s Director of Public Relations Krizia Cortez, the brand’s latest activation is part of its ongoing push to connect with audiences through culture-driven collaborations.
She stated: “More than a pageant, Miss Universe is a movement that celebrates diversity, empowerment, and purpose.
“Each candidate is awarded the opportunity to showcase their country, advocate for their causes, and inspire every individual watching to transcend boundaries—uniting cultures, amplifying voices, and reshaping what it means to lead with purpose.
“This partnership signals not just our support for women of impact, but also our vision of revolutionizing entertainment through platforms that inspire and unite.”
PlayTime currently operates under the Philippine Amusement and Gaming Corporation (PAGCOR) and hosts an extensive library of online entertainment offerings.
As the Official Journey Partner, PlayTime will accompany the candidates and their stories from preliminary events to coronation night, creating new experiences to be shared to millions worldwide.
The company describes its role in the pageant as part of its ongoing efforts to connect communities through shared cultural events and global celebrations.
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