PRESS RELEASE
IAM Worldwide proudly announces the appointment of South Korea’s fastest-rising boy band AHOF as its newest Youth Ambassadors for 2026–2027.
The partnership also represents a historic first—making IAM Worldwide the group’s very first official brand endorsement since its launch in 2025.
ABOUT AHOF
Formed through the hit survival show Universe League, AHOF—short for “All-time Hall Of Famer”—is a nine-member multinational group redefining the future of K-pop.
The group’s name in Hangul also translates to “nine.”
Its line-up featuring Steven, Jeongwoo, Woongki, Shuaibo, Han, Daisuke, Juwon, Chih En, and JL represents a rare global mix of talent from South Korea, Japan, China, Taiwan, and the Philippines, making the group one of the most internationally diverse K-pop acts from the current 5th generation.
Pinoy member JL Gaspar rose to prominence after winning first place on the SBS competition show Universe League. His achievement reinforces the company's commitment to support and elevate homegrown talent within globally competitive platforms.
Since its debut on July 1, 2025, with the EP "Who We Are," AHOF has rapidly emerged as a breakout force, achieving record-setting first-week album sales for a rookie boy group and earning a growing global fanbase known as “FOHA.”
The guys' music is defined by emotional storytelling, high-impact choreography, and a genre-blending sound that captures the aspirations and anxieties of a new generation chasing purpose and exceptional performance.
ABOUT AHOF's first brand endorsement
More than performers, AHOF represents a movement. Their name reflects an ambition not just to succeed, but to leave a lasting legacy—an ethos that aligns seamlessly with IAM Worldwide’s mission of empowering individuals to become the best version of themselves.
“At IAM Worldwide, we believe that modern wellness is about consistency, discipline, and the courage to evolve,” said the company through an official statement.
“AHOF embodies this mindset. They are not only global artists, but symbols of ambition, resilience, and transformation.”
As youth ambassadors, AHOF will headline a high-impact campaign promoting the IAM Amazing Organic Barley Gummies—a next-generation wellness essential designed for convenience, vitality, and everyday nutrition.
Fans can look forward to exclusive behind-the-scene moments as well as the guys' meteoric rise—marked by viral performances, global chart presence, brand collabirations, and a clear vision to “be remembered forever."
For up-to-date information on AHOF, visit its official facebook @iamworldwideofficialfb and on instagram @iamworldwideofficial.
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