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Why GMA Integrated News changed its tagline

"Mas malaking misyon, mas malawak na paglilingkod sa bayan!"
by Press Release
Published Aug 25, 2023
GMA-7 newscasters and reporters
Together in one studio for the first time since the pandemic, news personalities from GMA News Manila, GMA Regional TV, GMA News Online, and GMA Super Radyo gathered for the GMA Integrated News Omnibus plug that debuted on air and online last August 7, 2023.
PHOTO/S: PR

GMA Integrated News has a new tagline: "Mas malaking misyon, mas malawak na paglilingkod sa bayan!"

The tagline is in line with the news organization's greater mission to bring wider public service as the "News Authority ng Filipino."

"Being the most trusted news organization in the Philippines is a great responsibility," said GMA Network Senior Vice President for Integrated News, Regional TV, and Synergy Oliver Victor B. Amoroso.

“The multi-platform campaign of GMA Integrated News—‘Mas malaking misyon, mas malawak na paglilingkod sa bayan’strengthens our commitment in pushing ‘Serbisyong Totoo’ further by embracing a bigger purpose to bring fair, balanced, and accurate news to a much broader audience as the news authority of the Filipino,” he added.

Read:

Newscasters, reporters dressed to the nines at GMA Gala 2023

Remember when these newscasters became the news themselves?

Together in one studio for the first time since the pandemic, news personalities from GMA News Manila, GMA Regional TV, GMA News Online, and GMA Super Radyo gathered for the GMA Integrated News Omnibus plug that debuted on air and online last August 7, 2023.

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Vice President and Deputy Head for News Programs and Specials Michelle Seva revealed, "This was a massive production endeavor involving many departments in the Network. We had to time everything, the logistics, the setup, and the actual shoot so as not to hamper the news operation."

biggest news organization in the country

With over 1,000 journalists and personnel across all platforms, 12 strategically located regional TV stations that air newscasts in local languages, 7 Super Radyo stations nationwide, and almost 204 million subscribers online, GMA Integrated News brings the biggest and most important news and updates to Filipinos here and abroad.

"Karangalan po naming lahat na maging bahagi ng pinakamalaki at pinaka pinagkakatiwalaang news organization sa bansa," said GMA Integrated News pillar and 24 Oras anchor Mel Tiangco.

Read:

24 Oras most watched TV program across the Philippines

Iya Villania posts moments not seen on TV while reporting on 24 Oras

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GMA-7's flagship newscast, 24 Oras, is still the most watched TV program in Total Philippines (combined Urban and Rural) according to Nielsen TV Audience Measurement's data from January 1 to July 31, 2023.

Together with the rest of its newscasts—24 Oras Weekend, Saksi, GTV’s Balitanghali, State of the Nation, Dobol B TV, and Regional TV NewsGMA Integrated News keeps viewers updated throughout the day.

GMA Integrated News also delivers the most regional newscasts in local languages.

Across the regions, viewers tune in to GMA Regional TV One North Central Luzon, GMA Regional TV Balitang Bicolandia, GMA Regional TV Balitang Southern Tagalog, GMA Regional TV Balitang Bisdak, GMA Regional TV One Western Visayas, GMA Regional TV One Mindanao, and the morning news programs Mornings with GMA Regional TV, GMA Regional TV Live!, and At Home with GMA Regional TV.

Across the airwaves, there's Super Radyo. GMA News Online, likewise, ensures that netizens read and watch only the most up-to-date, clear, and factual news and information.

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NOOD KA MUNA!

[EDITOR'S NOTE. Full disclosure: PEP.ph is co-owned, with the Gokongwei family, by the Gozon, Duavit, and Jimenez families, majority owners of GMA-7, the network that produces 24 Oras.]

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Together in one studio for the first time since the pandemic, news personalities from GMA News Manila, GMA Regional TV, GMA News Online, and GMA Super Radyo gathered for the GMA Integrated News Omnibus plug that debuted on air and online last August 7, 2023.
PHOTO/S: PR
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