Yaya Dub: How Maine Mendoza made her the Dub in AlDub

Get to know how Maine Mendoza's popular character Yaya Dub was conceived.
Apr 30, 2019
Maine Mendoza, aka YAYA DUB, began as the assistant to Wally Bayola, until Alden Richards happened.
PHOTO/S: Mark Nicdao


Maine Mendoza greets us with a smile, her voice a bit low, soft, and hoarse: “Hello po, good afternoon.” At last, the girl speaks!

On television, Maine plays Yaya Divina Ursula Bukbukova Smash, Yaya Dub for short. She’s the nanny who joins the JoWaPao trio (Jose Manalo, Wally Bayola, and Paolo Ballesteros) in visiting different barangays as part of the “Juan for All, All for Juan” segment of Eat Bulaga!

Yaya Dub lights up in front of the camera, putting on wacky faces and dancing like there’s no tomorrow, but she doesn’t speak. Instead of delivering dialogue and spiels, she lip-synchs songs and jots down her thoughts and feelings in large letters on large sheets of paper that she raises in front of the TV cameras.


But now, YES! is privileged to hear Maine Mendoza’s actual voice, exchanging banter and responding to interview questions.

Plucked from obscurity, Maine was originally tapped to be the sidekick of Wally. She was an add-on, a garnish, an accompaniment to the already established dynamic of the senior hosts. But then, on July 16, a mere twelve days into the job, Maine, together with rising matinee idol Alden Richards, took center stage and became part of what is probably the hottest love team on television right now—AlDub.

But let’s not get ahead of ourselves.

In the here and now, in her first-ever lengthy sit-down interview, the girl talks about her life openly and quite seriously, devoid of theatrics. No eye rolls, no toothy grins, no funny faces.

She’s the first to admit that she’s nothing like the character she portrays on TV: “Actually, off-cam po, hindi ako gano’n kakulit. Tahimik po kasi akong tao, e.”


There are just some times, in real life, when she becomes a bit like her onscreen persona.

“Pero makulit din naman ako, medyo Yaya Dub din naman, depende sa kasama.” On the whole, however, Maine is a self-confessed introvert who can sit in one corner and just listen to music all day. While Yaya Dub is “expressive,” “all-out,” and “maarte,” Maine is “shy,” “pa-demure,” and “pabebe nang very light.”

She adds that she must have gotten these traits from her family: “Lahat nga yata kami, seryoso. Parang sa family po namin, ako na ’yong pinakamakulit.”


It’s quite hard to reconcile the energetic Yaya Dub onscreen and the meek Maine in person. As Jenny Ferre, TAPE Inc.’s senior vice-president for creatives and operations, puts it, recalling the first time she met Maine in person: “Susmaryosep! Walang kalatoy-latoy na bata. Hahaha!”

A few months ago, Jenny, who is on the constant lookout for new ways to improve Eat Bulaga!, the noon-time blocktimer that TAPE producers for GMA-7, thought of tapping Internet sensations to join the cast.

Maine, who had uploaded a number of her Dubsmash videos that had gone viral, caught Jenny’s attention and was called to an audition. Jenny recalls their conversation during the interview.

Jenny: “Do you dance?” Maine: “Hindi po.”

Jenny: “Do you sing?”

Maine: “Hindi po.”

Jenny: “Ano’ng ginagawa mo?”

Maine: “Dubsmash.”

Jenny: “Talaga bang ikaw ’yon?”

The lady executive couldn’t help but ask if Maine and the girl in the videos were one and the same, because she thought that Maine lacked enthusiasm during the interview.


“Kasi,” Jenny explains to YES!, “parang hinang-hina, walang kalakas-lakas ang katawan, walang kabibo-bibo!”

But the creative TV veteran figured that since she only needed a bit player to play the yaya, it wouldn’t hurt to cast the girl. And because doing Dubsmash seemed to be Maine’s only talent, that was what Jenny would have her do.


On Maine’s first day on the set, she didn’t make an impression on comedian Wally Bayola either. “Inisiip ko nga, kawawa naman ’to, parang nininerbiyos,” he says.

Wally decided to break the ice, asking her about Dubsmash: “Paano mo naisipan ’yon? Bored ka, ano?”

Maine answered, “Opo, Kuya.”

Recalling his first impression, Wally tells YES!: “Hindi ko pa nakikita sa kanyang may potential siyang maging komedyante.”

It wasn’t until recently that his opinion of her changed. “Kasi marunong mag-punchline. ’Yong talagang kalog din talaga, kikay... Dumadabarkads na.”

Of the JoWaPao trio, Maine considers Wally the one she’s closest to. She tells us:

“Parang feeling ko kay Kuya Wally, parang father figure siya sa akin na katropa, alam mo ’yon? Kasi, tatay ko kasi, strict kasi. Iyong hindi ko nagagawa sa tatay ko, parang kay Kuya Wally ko nalalabas... Parang love na love ko si Kuya Wally.”

Maine jests: “Sa kanya yata ako in love—charing! Ang bait-bait niya kasi sa akin. Mabait siya sa lahat, actually.”


While Wally chose to be cordial with the newbie, fellow comedian Jose Manalo took a different route. “Biniro ko agad,” Jose tells us. “Alam mo naman ako, kahit on/off-camera, gano’n ako. Luku-luko ako.”

When the staff introduced Maine to JoWaPao, Jose teased: “Baka hindi marunong ’yan, ha!”


During one lunch break, when the cast and crew were eating together, they were served tahong, or mussels—a dish, it turned out, that Maine didn’t want to eat. Jose, being the alaskador that he is, saw an opportunity to poke fun at the new girl. “Ay, naku!” he groaned. “Palitan na ’to. Hindi puwedeng maarte dito, ha. Ayoko ng ganito!”

He chuckles as he recalls the incident. “Pero biro lang naman ’yon,” he swears.

Wally, who also teased Maine about the tahong, seconds: “Parang inaano lang namin ’yong dibdib no’ng bata. Tawa-tawa lang siya. ‘A, okey. Hindi naman ’to sensitive...’ Siyempre binibiro pa namin, kasi alam namin mayaman.”

While she had instantly become close to Wally, Maine says that Jose was the one she was still trying to ease up to. “Actually, ngayon, medyo ilang pa rin ako sa kanya nang very light. Pero compared noon... Kasi talagang hindi ko siya mabati. Natatakot ako sa kanya. Ang lakas niya kasing mang-joke, mang-alaska. Hindi mo alam kung seryoso ba ’to or sarcastic ba. So natatakot akong biruin siya or kausapin.”


For Jose, poking fun at Maine was his way of making her come out of her shell. “Ibig sabihin, hindi kakalas ang isang tao pag kinakausap mo siya nang puro seryoso, na walang kalokohan. Banatan mo ng kalokohan para makalkal mo ang mga kalokohan niya sa buhay o sa katawan niya lumabas. ’Yon ang naging way ko para lumabas siya.”

Comedy, it turned out, really was the way to unlock the mystery that is Maine.


See also Maine Mendoza, AlDub, Alden Richards

Published in PEP.ph April 2019
Adapted PEP.ph by Jo-Ann Q. Maglipon

Originally published in YES! November 2015
TEXT: Candice Lim-Venturanza
INTERVIEWS: Anna Pingol, Candice Lim-Ventura, Jocelyn T. Valle
PHOTOS: Mark Nicdao Additional Photos: Courtesy of Eat Bulaga!
EDITOR IN CHIEF: Jo-Ann Q. Maglipon

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Maine Mendoza, aka YAYA DUB, began as the assistant to Wally Bayola, until Alden Richards happened.
PHOTO/S: Mark Nicdao
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