Shuvee Etrata knows what it’s like to be on the receiving end of teasing and bullying.
On August 19, 2025, the Pinoy Big Brother: Celebrity Collab Edition alum showed that those insecurities can actually be turned into strengths.
During the media conference for In Her Femme Era: The Official Signing of Femme & Shuvee Etrata held at the Sanitary Care Products Asia (SCPA) Main Office in Taguig, Shuvee spoke candidly about her own struggles with self-image growing up.
Now officially the face of Femme, a sanitary care brand best known for its wide range of tissue products, she used her platform to encourage others to embrace who they are—flaws, quirks, and all.
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Shuvee reminds everyone that the beauty standards change
When asked how she handles insecurities, Shuvee did not mince words.
In a mix of English and Filipino, she shared her journey with humor and sincerity.
“I’ve always dealt with insecurities growing up,” she revealed.
“However, with the younger generations there hearing me right now, I want you to know na your morena skin, your skin complexion doesn’t need a fixing.
“You don’t need to fix it. You just need to embrace it. Wag mong palitan.
“Tanggapin mo iyan kasi iyan ang binigay ni Papa Jesus sa iyo. Grabe ka naman talaga. Maganda ka kung sino ka.”
She admitted that while her features were once a source of insecurity, the tables eventually turned.
Delivered with wit and self-deprecating humor, her words drew laughter from the crowd: “Siguro hindi ka lang uso ngayon, pero dadating din yung time na uuso ka rin.
“Promise talaga iyan, hindi ako nagjo-joke. Yun talaga insecurity ko.
“Sa mga grade six na nag-bully sa akin noon, anong sabi niyo? Malaki ang simod ko. Malaki daw ang lips.
“O, anong ginagawa na ngayon? Andami nang filler-filler, o di ba? Kasi uso na daw yung malalaking ngabil, malalaking labi, di ba?
"Ganun lang yun. Hindi ka lang talaga uso. Hintayin mo lang, uuso ka rin.
“I-love mo yung sarili mo na iyan, ha? Prioritize yourself.”
Shuvee's words, though laced with humor, resonated as a reminder that beauty standards change over time—and what matters most is loving oneself in the present.
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Moving Into a New Chapter—Literally
For Shuvee, becoming the face of Femme marks another major milestone after her rise to fame through Pinoy Big Brother.
Known for her candid personality and down-to-earth charm, she fits naturally with Femme’s message of practicality and everyday comfort.
In line with being the face of a househld staple, the 24-year-old Sparkle artist is also gearing up to move into a new home with her best friend, actress Ashley Ortega.
When PEP asked about the move, she laughed as she admitted that the process is still a work in progress: “Supposed to be scheduled this month.
“Honestly, guys, I’ve always been honest, hindi pa talaga nagagawa ang mga kailangang gawin. Kasi, yung bahay na yun, bigger space for me and Ashley.
“If you don’t know, Ashley is my best friend who is also my co-housemate.
“Hindi kami nag-abot sa PBB pero habang-buhay ata kami magkakasama sa iisang bahay, chos.
“So, of course, it’s kind of my dream house. It’s still in the process, but we’re gonna lipat and then it’s like a bigger house para may paglalagyan ang mga gamit.
“I actually outgrew the condo.”
According to her, the most important part of this transition is making sure her home is stocked with essentials—starting with tissue products.
“Siyempre yung mga household na mga kailangan kong mga gamit doon, importante talaga sa totoo lang, yung tissue,” she related.
“Sa totoo lang, must-have talaga yung tissue sa lahat-lahat ng sulok ng bahay, lalo na sa kitchen. Mahilig akong magluto, e.
“So, kailangan na kailangan ko talaga lahat ng klase ng tissue—kitchen tissue, facial tissue, lahat na lang siguro ng tissue.”
She even teased that her new home might reflect Femme’s signature branding.
“Baka makita niyo yung bahay ko, color pink na lahat, oo,” she quipped, drawing another round of laughter.
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