Star Magic, the talent arm of ABS-CBN, is rolling out a series of exciting events for the month of May.
This was announced on Wednesday, April 26 2023, at a press conference it hosted at the ELJ Communications Center inside ABS-CBN’s compound in Quezon City.
Gracing the “Save the Date” media conference were Kapamilya stars Elisse Joson, Xyriel Manabat, Ria Atayde, BINI’s Mikha, and BGYO’s Akira, JL, and Mikki.
Said Reily Santiago, business unit head for Star Magic, “We’re sort of crafting the events na bumabagay sa artists natin.”
Plus, these events will allow Kapamilya stars to be more accessible to their fans now that social gatherings have come back following the global pandemic.
Explained Raymund Dizon, Star Magic business unit head, “It’s really bringing our stars closest to our audience kasi ang tagal, two years na sa pandemic parang nagarahe tayo sa mga bahay-bahay natin.
“So now it’s reintroducing our roster of talents [to the general public]."
These events will be streamed live on the official Star Magic YouTube channel.
HOT, HOT, HOT STAR MAGIC EVENT THIS MAY
The scorching weather only makes it fitting to jumpstart May with something that features the Star Magic stars at their sexiest.
The inaugural Hot Summer LaHot Sexy Bikini Ball happening on May 4 will have Maymay Entrata, Enchong Dee, Chie Filomeno, Jake Cuenca, and Ria strutting on the runway in creative and colorful swimsuits.
Said Love Capulong, director and digital head of Star Magic, “We will see the stars slay on their own skin.
"At ang maganda dito lahat tayo puwedeng sumali. Dahil dito mainit ang summer, lahat tayo sexy.”
Take note, however, that the Hot Summer LaHot Sexy Bikini Ball is expected to shatter the stereotypical notions of sexiness.
It will promote the new sexy by focusing on body positivity and confidence in one’s physique.
Said Ria, who is this year’s calendar girl for a famous whisky brand, “Actually, I really like this event kasi it advocates and campaigns for body positivity, which you know is one of my advocacies in life.
“You’ll be able to see many Star Magic artists show their confidence in style and slay regardless of age, shape, and size.”
Added Xyriel, former child star and now Dirty Linen star, “Exciting and sana excited din po yung mga fans dahil a-awra and rarampa po kami with our sexiest outfit.
“As long as we are confident with our body dun po natin mabibigay yung positivity and body empowerment.
"And doon po natin makikita kung gaano natin ka-love yung body natin by showing confidence.”
SALUTE TO MOMMIES
Among celebrity moms taking center stage at the Star MAMAgic Day event on May 10 with their kids in tow are Vina Morales, Jolina Magdangal, Dimples Romana, and Janella Salvador.
Shared Elisse, a Pinoy Big Brother alum, “This will be for all the moms like me.
"So meron tayong mga young moms natin diyan or moms who could share wisdom to us yung mga bagong moms, andyan din sila.
“Hindi naman natin usually nakikita ang mga artists natin in their regular self na being mommies.
“So dito, makakasama natin ang ating mga mommies and their kids all together.
“I’m actually really excited kasi first time mangyayari ito in Star Magic, so it’s gonna be fun and exciting to have everybody there.
"Mga bagets, di ba, nakakatuwang magsasama sila?”
And what’s in store for celebrity moms and kids that day? Lots of fun, moms-kids activities, games, and much, much more.
“Para siyang kiddie party na nandun yung mga nanay,” described Elisse with a laugh.
LET THE GAMES BEGIN
Expect intense but entertaining sports action on May 21 as the much-awaited All-Star Games return to gather Kapamilya stars on the hard court.
Said Akira of BGYO, “Sa All-Star Games we promote camaraderie and sportsmanship. "Mapapanood ang mga fans na maglaro at maglaban-laban ang favorite Kapamilya stars nila ng badminton, volleyball and basketball.
"At marami pong surprise performances na dapat abangan ng mga kapamilya natin.”
The Star Magic Dream Team will be bannered by Kapamilya heartthrobs Donny Pangilinan, Gerald Anderson, and Daniel Padilla.
A thrilled JL commented, “Siyempre sobrang excited kami na na-invite kami ulit dito.
"Kasi before po gustung-gusto talaga namin sumali, napapanood lang namin ito ang ngayon po kasama na po kami dun.
“Gagawin po namin yung best sa game na yun. Kumbaga, di namin hahayaan na hindi maging masaya yung mga kapamilya natin. Alam ko inaabangan ito ng lahat.”
Mikha from the all-girl group BINI, who will be competing in the volleyball event, is looking forward to sharing the court with fellow Kapamilya stars and playing before cheering fans.
She said, “I’m very excited kasi mas nakakapag-practice na po ako this year. Kasi last year ang dami pong schedule.”
TWO YEARS IN THE MAKING
It was also announced during the presscon that the latest edition of the Star Magic Catalogue, which was delayed by the pandemic, will be launched soon.
Love Capulong said, “Of course, pinaghandaan natin nang maigi yung catalogue.
"Two years in the making and lumalaki na yung ating pamilya.
“So lahat po ito ay makikita ninyo sa pinakabago at pinaka-latest na Star Magic Catalogue.”
The limited edition hardcopy of the portfolio will be released in June, with fans getting an eyeful of the network’s longtime and new breed of talents in pictures.
Robi Domingo, who hosted the media conference, thanked Star Magic executives for valuing its stars and their fans.
Stressing the level of importance Star Magic has been giving the artists and their fans, he said, “We want to bring our artists closer to our audience.
"Mas targeted dun sa kada event na gagawin natin, which goes to show na you [Star Magic executives] want everyone to shine. Lahat importante dito sa Star Magic.”
Fans can get updates on these events and happenings on Star Magic’s social media accounts.